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February 2019, The global Coconut Water Market is expected to reach
USD 5.86 billion by the end of 2025. Shifting customer preference towards
healthy refreshing and rehydrating drinks from carbonated drinks has shifted
the positioning of coconut water from a niche health product to a daily drink.
The global increase in demand has outstripped supply, which is largely
addressed by Asian countries such as Thailand, Indonesia, Philippines, and
India.
Coconut
water is largely consumed in liquid form, which continues to dominate the
market. However, it has a short shelf-life and tends to lose its nutritional
benefits when exposed to air and temperature. While liquid form will continue
to have a high market share, relatively high demand is expected in the powdered
coconut water. Powdered form retains natural flavors and nutritional benefits
for a longer duration.
North
America and Europe are expected to foresee volume growth at CAGRs of more than
20.0% from 2017 to 2025. In the U.S., coconut water has gained adoption as a
ready-to-drink (RTD) beverage and is increasingly perceived as an alternative
to processed fruit juices and carbonated drinks.
Product
innovation is one key strategy adopted by companies, wherein coconut water is
available in multiple flavors including pineapple, mango, lime, mango, and
watermelon. Flavored coconut water has gained popularity among athletes and
fitness enthusiasts.
In
Asia Pacific, fresh coconut water is highly preferred, mainly in tropical
countries. However, packaged coconut water is expected to grow with the
increasing adoption of packaged food and beverages at large. Factors such as
convenience and hygiene are expected to play a critical role in the growth of
packaged coconut water in the Asia Pacific region.
In
addition to flavors, companies are focusing on adopting new packaging designs
to offer convenience in consuming coconut water while on-the-go. Tetra packs
are the preferred form of packaging and have seen adoption by multiple brands
such as Vita Coco, ZICO, and O.N.E.
Tetra
packs are expected to continue to dominate the packaging space, followed by
plastic packaging. In 2017, tetra packs commanded more than 40% of the market
and is expected to continue to dominate the market.
Browse Details of Report @ https://www.hexaresearch.com/research-report/coconut-water-market
The
market is fragmented in nature with the presence of multiple companies having
various active brands. Over the coming years, companies are expected to launch
new products, focus on product packaging and business expansion. Mergers &
acquisition is also evident where established companies such as The Coca Cola
Company and New Age Beverage Corporation have acquired companies to strengthen
their position in the market.
While
New Age Beverage Corporation acquired Maverick Brands LLC in 2017, The Coca
Cola Company acquired ZICO, a popular coconut brand. In addition, food products
companies are investing in the market to mark their presence. For instance, in
February 2018, Danone, a leading food products company, invested USD 30 million
in Harmless Harvest brand. Harmless Harvest will use the funds for expanding
its product portfolio and strengthening its distribution channel.
Hexa
Research has segmented the coconut water market report based on form,
packaging, distribution channel and region :-
Segmentation by form
• Liquid
• Powder
Segmentation by packaging
• Tetra Pack
• Plastic Bottles
• Others
Segmentation by distribution channel
• Offline
• Online
Segmentation by region
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa
Key countries market
• U.S.
• UK
• Germany
• China
• India
Key players analyzed:
• All Market Inc.
• Naked Juice Company
• New Age Beverages Corporation
• Celebes Coconut Corporation
• Vaivai SAS
• C2O Pure Coconut Water, LLC
• PepsiCo
• The Coca-Cola Company
• Harmless Harvest
• COCOZIA
Browse Related Category Market
Reports @ https://www.hexaresearch.com/research-category/food-and-beverages-industry
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