The global beer kegs market size is projected to touch USD 62.1 billion by 2025, according to a new report by Million Insights. It is projected to grow at a CAGR of 4.6% through the forecast period of 2019 to 2025. The upsurge in consumption of beer by youngsters is driving the market growth. Consumers preferring flavored alcoholic beverages is most likely to benefit the market. Further, increasing demand for draught and craft beers along with rising per capita income of consumers is boosting the growth of the market. Soaring on-premise sales is anticipated to propel the market growth. Draught beers are usually served using kegs to maintain its pressure, thereby, witnessing huge demand from on-trade sales.
Steel kegs dominated the market with 84.7% of market share due to its extensive production, great longevity and easy recycling properties. Steel kegs block the ultraviolet rays and gases to preserve the flavor and quality of beer. Hence, they are used for transportation and storage purposes.
Market Share Insights
Many companies are focusing on strategies like mergers and acquisitions to level up their product line and to build up their position in the market. Further, the companies are concentrating on increasing their manufacturing capacity and adopting new technologies to fulfill consumer demand. The major players in the market include The Metal Drum Company; Ardagh Group S.A.; Schaefer Container Systems; Ningbo BestFriends Beverage Containers Co. Ltd; NDL Keg Inc.; Julius Kleemann GmbH & Co KG; Petainer UK Holdings Ltd; Blefa GmbH; Shinhan Industrial Co, Ltd; and American Keg Company, LLC.
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Raw Material Insights
Steel as a raw material dominated the beer kegs market with 84.7% of the share in the total revenue because of its excessive production, high endurance, and beneficial recycling properties. Steel kegs are mostly used for storage and transportation as it helps in obstructing ultraviolet rays and gases, thereby, retaining the authentic flavor and quality of the beer with the best hygiene conditions through the whole of the supply chain.
Plastic kegs are anticipated to grow at the fastest CAGR of 4.6% over the forecast period. High-price associated with producing and recycling steel or metal kegs has induced manufacturers to invest in PET plastic kegs. These kegs are given as preforms or ready-to-fill, which can be blown into a PET vessel as required at the site. They are available in several sizes ranging from 15 to 40 liters, as per requirement. Further, plastic kegs can be easily recycled and owing to their lightweight, it reduces the transportation cost when compared to steel or metal kegs.
Regional Insights
Europe dominated the market with over 29.9% of the share in the global market in 2018. The rising consumption of cider and beer is the major factor propelling the market growth in this region. Further, the increasing popularity of secondary cask fermentation and beer has led to an increase in the usage of steel barrel kegs of varying capacities. Additionally, consumers preferring more localized and craft beer produced by micro-breweries have boosted the demand for kegs. Craft beers like Hophead, Klausen Burger, Hop Hoollgans, Ground Zero, and Zaganu are produced by these micro-breweries that are popular in Europe. These micro-breweries majorly concentrate on flavor and quality. Further, constrained distribution of beer kegs by exclusive partners indicates a profitable opportunity for distributors in this region.
Asia Pacific is anticipated to grow at the fastest CAGR of 5.1% in the forecast period. The rising consumption of beer in countries like India and China has considerably aided in product sales. Changing cultural drift towards consumption of draft beer is driving the growth of the market in these and other emerging countries. Further, an increasing number of bars, pubs, and breweries has also been contributing to the growth of beer kegs market. Several companies have been investing in long-lasting packaging solutions and have been manufacturing eco-friendly beer kegs.
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