The global root beer market was valued at USD 728.1 million in 2021 and is projected to reach USD 1,095.2 million by 2030, growing at a CAGR of 4.6% from 2022 to 2030. Market growth is fueled by the rising demand for low-alcoholic beverages, increasing popularity of root beer among millennials, and the expansion of the global foodservice sector.
The COVID-19 pandemic disrupted the global root beer supply chain and distribution channels due to widespread closures and restrictions on bars, restaurants, and hotels. According to the 2020 ProWein Business Report, about 77% of hotels were affected, with turnover declining by 60%, while restaurant sales fell by 91% by the end of 2020.
Despite these challenges, certain markets benefited from lockdowns and travel restrictions. Root beer, a traditionally North American beverage, is made from the root bark of the sassafras tree. It is gaining global popularity due to its unique taste and low alcohol content. Leading companies such as Keurig Dr. Pepper, Anheuser-Busch Companies, LLC, and Dad’s Root Beer are expanding their offerings worldwide.
A typical non-alcoholic root beer includes sassafras root bark, wintergreen leaf, honey or sugar, molasses, vanilla extract, and water. Popular flavors include black cherry bark, sassafras, vanilla, wintergreen, sweet birch, cinnamon, acacia, anise, nutmeg, licorice root, and caramel. Root beer also offers various health benefits, including digestive support and antioxidant properties.
Key Market Trends & Insights
- North America dominated the global market with a 41.3% revenue share in 2021.
- Country-wise, South Africa is expected to register the highest CAGR from 2022 to 2030.
- By product, the non-alcoholic segment held the largest share at over 89% of global revenue in 2021.
- By type, the conventional segment accounted for the largest share, over 82.5% in 2021.
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Market Size & Forecast
- 2021 Market Size: USD 728.1 Million
- 2030 Projected Market Size: USD 1,095.2 Million
- CAGR (2022–2030): 4.6%
- Largest Market (2021): North America
Competitive Landscape
The global root beer market is highly fragmented, featuring numerous established players. Companies focus on new product development, mergers & acquisitions, and geographic expansion to strengthen their market position.
For example:
- In 2020, Reed’s Inc. launched a Limited-Edition Bavarian Nutmeg Swing-lid Root Beer under its Virgil’s brand in Germany.
- Not Your Father’s Root Beer, an American brand, is innovating with higher alcohol content root beer variants.
Key Root Beer Companies
- Keurig Dr. Pepper
- Anheuser-Busch Companies, LLC
- Blitz-Weinhard Brewing Co.
- Dad's Root Beer
- Sprecher Brewing Co. Inc.
- The Berghoff
- Bundaberg Brewed Drinks
- Whole Foods Market IP, L.P.
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Conclusion
The global root beer market is expected to grow steadily through 2030, driven by millennial preferences, low-alcohol beverage trends, and foodservice expansion. North America remains the largest market, while countries like South Africa offer significant growth potential. Companies are increasingly focusing on product innovation, premium offerings, and international expansion to capture market share.












