Global Advertising Market Size, Share, Analysis, Trends Report, 2025

The global Advertising Market has been on a consistent rise over the recent past, driven by a surge in marketing channels such as TV, radio, billboards, Internet, newspapers, mobile phones, and social networking sites. The primary use of advertising is to make customers aware of the presence of a specific product or service in the market.

Advertising can be on a domestic as well as global scale. A number of leading companies have been promoting their products and services on an international level, the benefits of which can be reaped on a domestic scale. Tourism is the perfect example of this technique. For instance, the Malaysia tourism ministry advertises in the Indian market to attract tourists and visitors.

Every industry benefits from promoting and marketing their offerings, be it telecom, automotive, manufacturing, agriculture, insurance, retail, tourism and hospitality, or real estate. These activities can help them launch new products and service; they can also help bring in new customers and retain existing ones. It also helps create a specific image of the company and its brand.

Advertising costs money and companies as well as countries are willing to spend in order to make the most of the several advantages it offers. The top spenders in the global industry are U.S., China, Japan, Germany, and U.K. Companies are also big spenders when it comes to marketing and promotions, not just to create a positive image but to expand their customer base.

Television is perhaps the most efficient and impactful medium of advertising, even though it is reportedly one of the most expensive channels. Radio is also prominent medium of promoting one’s products and services. Online advertising is the most recent forms of marketing, which is soon becoming one of the most popular channels as well. Social media marketing is an excellent example of online advertising.

Spending on digital adverts is anticipated to rise at a strong pace over the coming years, further boosting the global market. Industry-wise, banking and financial services are the most prominent end users of this form of marketing, with e-commerce, telecommunications, and travel following suit. Rising expenditure on social media, in addition to adverts on mobile phones via SMSs and in-app ads, has also given this medium a significant boost. Ads on mobile are considered to be creative, to the point, and clear. They are also known to garner better monetization.

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Mobile advertisements have significantly contributed to the overall market in recent years, primarily thanks to a sudden growth spurt in the mobile ad market in China. At the pace this segment has been growing, it is expected to surpass television as the most used and most impactful medium over the next three years. With Internet users switching from desktops to mobile devices, online advertisements are witnessing a similar switch.

However, it has also been noted that companies relying solely or mostly on marketing through mobile channels could be restricting their customer base as well as their share in the industry. Research has shown that traditional modes of promoting products and services, such as television ads, are still more effective when it comes to recall. While mobile ads can surely aid brands in achieving short-term performance, they are currently less effective in generating long-term awareness among potential customers. Hence, brands should invest in a balanced technique that optimally utilizes the advantages of traditional as well as new methods of marketing.

Asia Pacific has been a rather lucrative market, driven mainly by China, which is known to be second-largest ad market in the world. India, one of the fastest growing ad markets in Asia, is also a major contributor to APAC’s success in this industry. Some of the most advertised industries in this region are automobile, fast moving consumer goods (FMCG), and e-commerce. In countries like India, even though traditional media such as television and print are still quite popular, spending on digital advertising has been on a consistent rise.

There are certain risks every company faces while marketing its product or services. Overspending on advertising can indirectly hike the price of the product. Confusing, inappropriate, vague, or false advertisements can have an adverse impact on existing or potential customers. Companies, therefore, spend a lot of time and money on researching and understanding consumer needs, preferences, and behavior patterns when it comes to choosing the most appropriate medium for marketing. Creativity also plays a key role in this industry.

Some of the major players in the advertising market are Ogilvy & Mather, IDEO, Fuel Online, Leo Burnett, JWT, BBDO, Wieden + Kennedy, Forza Migliozzi, McCann, and Razorfish.

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Automotive Chip Market Size, Share, 2015 – 2025

The global Automotive Chip Market is expected witness a rapid expansion over the forecast period. Rising computerization and digitization of automotive parts are anticipated to fuel the industry growth. In addition, rapid incorporation of Engine Control Unit (ECU) in modern automobiles is also expected to augment the market demand over the next few years. These chips are required to monitor and control various functions of a vehicle as they use algorithms to direct the part to operate in a particular manner. Technological developments in the automobile industry have led to an active involvement of computers in the operations of automotive engines.

Manufacturers are harnessing the power of digital control equipment leading to high-performance delivery of automobiles. Ongoing research to discover the innovative use of automotive chip may act as a key factor for increasing the product demand. Manufacturers such as Renesas Electronics Corporation and NXP are actively eyeing automobile brands at collaborative manufacture initiatives. It follows a declining demand from the computer industry and manufacturers are now aiming at exploiting the growing automotive chip market. However, with only a few key players directing the market dynamics, the smaller companies may face challenges to sustain.

Manufacturers such as ARM Holdings, generating more than 40% revenue from smartphone industry, are actively developing products that may be required in future by the automobile industry. However, with elongated design cycles, the industry is still in pre-nascent stage and may begin rolling out products only after a few years. Further, the collaborative efforts of automobile manufacturers and chip makers are expected to fuel demand over the forecast period. The market can be segmented by type into after-market and Original Equipment Manufacturer (OEM) products. While the OEM sector accounts for a healthy growth, due to active development stage activities, the after-market sector is poised to witness a substantial growth over the forecast period.

This growth may be attributed to increasing demand from the Asia-Pacific region where cost-effective after-market solutions are widely available and future demand for these components is expected to be high. The advent of hybrid vehicles and self-driven cars is also expected to spur demand owing to extensive computer-based operating systems used in them. The industry depends heavily on the global automobile production. Since most chip manufacturers are entering into agreements with automakers, smaller companies are facing challenges to sustain in the market, impeding the overall industry growth. However, with the varying product features, firms may develop competency for specific components, imposing market growth.

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Ongoing usage in automobiles incentivizes manufacturers to integrate related functions in their existing offerings, creating new products with multi-function capabilities. Manufacturers are focusing on automobile sector more as compared to communications, medical/healthcare, government, and military owing to the maximum demand. Automotive chips find numerous applications in safety, performance, and infotainment-related requirements. While the infotainment sector exhibits a healthy growth, the security and performance-related chips are yet to capture the market, which may be attributed to the relatively simplistic nature of the infotainment systems chips.

The safety and performance related circuits require extensive R&D on the manufacturer’s end, often causing a delay in rolling out products to consumers. However, with the increasing demand for computer-controlled safety and performance, the growth is anticipated to be high. Some of the key companies in the global market include Texas Instruments, Inc.; Renesas Electronics Corporation; Infineon Technologies AG; STMicroelectronics; NXP Semiconductors N.V.; and Robert Bosch GmbH; North America currently accounts for the majority revenue share of the global market followed by Europe and Japan. Asia-Pacific, with its growing population and increasing automobile demand, is expected to grow at a healthy CAGR over the forecast period, providing ample growth opportunities for the companies.

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Aluminum Composite Panel Market Size, 2015-2025

The Global Aluminum Composite Panel Market size is anticipated to attain a significant size in terms of value by 2025. Increasing number of construction projects and growing global population are likely to stoke the growth of the market. Besides this, rapid urbanization and rising consciousness among people for environment conservation are contributing to the growth of the market.

Increasing use of aluminum composite panels in mass transportation systems in cities is also expected to encourage the development of lightweight and cost efficient products. In addition, ACP can be produced in a wide range of metallic and non-metallic colors as well as in varied patterns that emulate other materials such as wood or marble. Surge in demand stems from various advantages offered by these panels including lightweight, efficiency, easy maintenance, reduced fuel consumption, and subsequently decreased carbon emissions.

While adding visual appeal to application areas, ACPs are extremely lightweight owing to structural design of a low-density core inserted between two relatively thin skin layers. Therefore, they help in reducing load of buildings and construction sites, while ensuring strong and sturdy support to the structure.

Panel rigidity is provided by interaction of its components under flexural load. Low-density polyethylene or a mix of polyethylene & mineral material in the core exhibit properties of fire retardants, which reduce maintenance costs arising from corrosion. They require easy maintenance in almost any kind of climate through a regular wash with water and mild detergent, ensuring long lasting performance. Further, their attractiveness and usefulness increase as they are resistant to acid, alkali salt spray, and pollution at the same time providing good thermals and sound insulation.

Moreover, growing use in public transportation systems, aircraft, and external and internal building architecture is projected to have a positive impact on the growth prospects. Mass rapid transport systems, intercity transportation services, bus facilities, and monorails, among others, are gaining popularity owing to cost effectiveness, safety, and time convenience. In building architecture, the product can be used for false ceilings, partitions or claddings, signage, machine wrappers, and container constructions, among others. For applications pertaining to signage, it is used as an alternative to heavier and high price substrates.

Flexible and easy forming and processing of aluminum composite panels allows innovative designs and are used as a lightweight and sturdy material in transient structures such as trade show booths and other temporary structures. Growing use of these panels as backing material in mounting fine art photography is increasing their prominence as an aesthetical product. 

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Nano self-cleaning composite panels, which have better self-cleaning function compared to traditional polyvinylidene fluoride (PVDF) variants, are likely to shape the future of the market. Nano self-cleaning aluminum sheets prevent formation of dust and black marks on surface of sheets even after considerable use, which is stirring up their demand.

ACPs with acrylic finish using processes such as Diasec increase the artistic appeal of the product. Aluminum composite panels conform to internationally-accepted energy conservation building code (ECBC), according to which buildings must conserve energy. Airspace created between the panel and the wall helps in better insulation and energy conservation.

Due to price volatility in the London Metal Exchange, the future exchange for base metals and other metals leads to uncertain prices of aluminum at different points of time and poses a significant challenge for vendors. Lack of standardization of pricing of aluminum composite panels owing to uncertainties in the market prevents the product from penetrating into emerging economies. Further, flammability of core non-aluminum material poses significant problems to its usage. These factors are limiting the aluminum composite panel industry from realizing its utmost potential.

Some of the key types of coating used for aluminum composite panels are polyvinylidene fluoride (PVDF), fluoropolymer resins (FEVE), and polyester paints. These panels are primarily used across industries such as building and construction, aviation packaging and building, automobiles, commercial transportation, oil and gas, and defense. Building and construction is expected to be one of the prominent end users over the forecast period.

China is a significant revenue contributor in the global aluminum composite panel market. Rising number of construction projects and being the biggest recipient of Foreign Direct Investments (FDIs) from around the world, the market in China is anticipated to expand at a noteworthy growth rate during the forecast period. Favorable atmosphere for business and investments in South Asia and India is expected to positively influence the growth of the overall market. Rapid urbanization and rising disposable income are anticipated to boost the demand for aluminum composite panels. Political scenario and current policies in Japan are encouraging private investments, which in turn will fuel growth prospects over the forecast period.

Primary vendors include Alcoa, Alcobond, Alubond, Guangzhou Xinghe, Jyi Shyang Industrial, and Kaidi Industry. Vendors are investing in development of new technologies, R&D facilities, and keeping up with emerging trends to sustain competition in the market. Innovative products and financial expertise are some of the key strategies adopted by vendors to render competitors’ products non-competitive in the pre-launch period itself, even before they can recover commercialization costs.

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Gallium Nitride Semiconductor Devices Market, 2025

The global Gallium Nitride (GaN) Semiconductor Devices Market size is expected to witness significant growth over the forecast period. Gallium nitride is a robust material that encompasses several chemical properties due to which it is suitable in the manufacturing of various semiconductor devices. The global GaN market has been facing rigid competition from Silicon Carbide (SiC) semiconductor devices sector, over the past few years. However, the popularity of the product is anticipated to grow at a fast pace on account of tremendous rise in its application markets.

Development of new technologies and increasing application scope of the product are the key drivers of this market. GaN-based devices have tremendous applications in hybrid and electric vehicles, while expensive industrial processes are one of the key challenges for this market. Another significant factor driving the GaN semiconductor devices market is the rise in the Radio Frequency (RF) semiconductor devices industry. The RF electronics industry has marginally different needs on characteristics of its components, semiconductor devices, and electronic devices associated with other segments of the global electronics sector.

The global Gallium Nitride semiconductor devices market is interconnected to the communications industry and involves usage of electronic devices to function at a wide range of communication frequencies, from standard frequencies to high ones, depending on the applications. Gallium nitride semiconductor material has great power characteristics, as well as high operating frequency. The product is widely used in the manufacturing of blue light-emitting diodes for Blu-ray disc players and blue laser diodes. The growth of this sector is expected to have a positive impact on the industry over the next seven years.

Among the several product applications, consumer electronics sector accounted for the largest market share over the past few years. This was attributed to wide usage of the product in LED-based display and LED-based lighting. The communication sector was the fastest-growing and second-largest application segment driven by the high product penetration in RF-based applications, including power electronics switching equipment.

Rising product demand from the industrial sector and solar power and wind energy industry is anticipated to fuel the growth of the global Gallium Nitride (GaN) semiconductor devices market over the forecast period. Rising application scope of the product in the aerospace and defense sectors, apart from Electric Vehicles (EVs), is also expected to offer numerous growth opportunities for the market development over the forecast period. These devices are much lighter, smaller, efficient, and tougher than silicon semiconductor devices.

They also work as perfect alternatives for their silicon comparable devices, which have hit the maturity stage. Several additional features offered by GaN-based devices include better stability in some radiation environments and low sensitivity to ionizing radiation. Gallium nitride devices also have a scope in high-end power appliances in the military, defense and aerospace sectors, solar cell arrays, and in satellites, which are expected to fuel Gallium Nitride semiconductor devices market growth over the next few years. The market also has enormous revenue potential in transportation and automotive sector, mainly in the Hybrid Electric Vehicles (HEV) and EV segments of the industry.

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Increasing demand for HB LEDs in numerous application segments including automotive, television, smartphones, general lighting, and signs owing to their lower energy consumption and superior brightness is expected to drive the demand. Rising consumer awareness regarding the benefits of using HB LED such as lower power consumption and superior brightness for residential as well as commercial applications are expected to bolster growth.

Demand for these lighting solutions was highest in consumer electronics including laptops, TV backlight and smartphones to provide superior luminescence even in dark lighting conditions. The segment accounted for 56.3% of the market share in 2016 and is expected to continue its dominant trend over the projected period. Increasing consumption of HB LEDs in 4K TVs coupled with the growing sales of these products is anticipated to drive the market over the next few years.

Automotive is expected to exhibit the fastest growth over the forecast period at a 10.2% CAGR from 2017 to 2024. Although LEDs have penetrated the automotive market, HB LEDs are increasingly used as a safety measure for visibility along with reducing the power consumption. Increasing production of automobiles is expected to propel the sales of these lighting solutions over the next few years.

Keeping these driving factors in mind, companies are ramping up their production capacity as well as seeking out new joint ventures to improve their distribution system. For instance, in March 2017, Samsung signed a MoU with Elec-Tech International (H.K) Co, Ltd. to leverage the latter’s technology and market share in China. On the other hand, ETi is likely to benefit from Samsung’s patent protection and brand strength.

As the demand for high-brightness LEDs has been growing, it has led companies to increase their fabs. The LED manufacturing industry has roughly added 100 new fabs in the last five years increasing the tally to 169 fabs worldwide.

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Animal Feed Enzymes Market Analysis, Market Size, Forecasts, 2015 To 2022

The global Animal Feed Enzymes Market size is expected to witness tremendous growth over the coming years owing to growing meat consumption. These food supplements help in enhancing nutritional value in bodies of farmed animals, who do not receive sufficient value from regular meals. These nutrients include vitamins, amino acids, minerals, and fatty acids.

Improper nutrition in animals can lead to improper growth. Animal feed nutrition is not only influenced by these enzymes but also other factors, which include food presentation, hygiene, digestibility, and intestinal health. These products are widely used in animal husbandry. Consumers eat meat to enhance their daily nutrient content. Poultry products such as eggs are highly popular for their protein content and are widely used in cakes and confectionaries.

Meats from domesticated birds and cattle are consumed in regular meals in several parts of the world. Rise in the global population is, thus, working in favour of the market. Mounting cases of diseases among animals are expected to augment the market in the future. Frequent animal epidemics have made it imperative to look after cattle health and nutrition. Epidemics including swine flu and bird flu adversely impact the meat industry. Balanced diet through additional supplements can be an aid in controlling disease rate

Food outlets including Domino’s, McDonalds, Pizza Hut, and Subway have been expanding their network using franchise model. Meat is an essential component in their meals. These food joints have been setting high quality standards for meat requirement and therefore, anticipated to fuel the global demand for animal feed enzymes over the forecast period.

Growing inclination of consumers towards ready-to-eat and frozen food products is encouraging development of frozen meat. This, in turn, is also escalating the growth of the animal feed enzymes market. On the flip side, high costs of these enzymes coupled with low cost of natural substitutes such as fodder, maize, and corn can limit the growth of the market during the forecast period. In addition, some animals tend to show allergic reactions to these enzymes upon their unregulated consumption. Intestinal upsets and infections are some of the common symptoms seen in cattle.

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Food agencies are playing a vital role in monitoring usage of these agents. Manufacturers are held directly responsible for safety of their consumers and, therefore, it is necessary to add these enzymes in permissible quantities. FDA is the governing body in the U.S federal state safeguarding public health.

As per the EU Regulation 1831/2003, all feed additives in the European Union market have to undergo approval process. Products undergoing approval as an additive usage are evaluated by the European Food Safety Authority (EFSA) and the European Reference Laboratory.

Criteria for evaluation includes animal safety and also its security with respect to consumers and factory workers. Additives denoting enhancement of zoo technical performance need to provide sufficient empirical data to confirm their statement.

Advent of improved refrigeration techniques have promoted export of meat to western countries from Central America, Europe, and Asia Pacific. This has given rise to many cattle breeding centres in Asia Pacific and Europe focusing on upbringing cattle for export purposes. This market trend is estimated to provide several growth opportunities in countries such as France, Australia, New Zealand, and Mexico.

Chemical composition of animal feed enzyemes can be classified into carbohydrase, protease, and phytase. Phytase is a commonly used chemical composition. Sensory, nutritional, and zootenical are some of the key purposes for which these enzymes are used. Sensory products are those that stimulate appetite and therefore, improve diet intake. Nutritional supplements provide specific nutrients including vitamins and amino acids. Zootechnical products do not give any significant benefits directly, but improve the diet value.

Europe is likely to account for a sizeable share in the global animal feed enzymes market over the forecast period on account of developed cattle breeding and dairy industries. The Mediterranean region is renowned for animal husbandry and established as a major market in Europe.

North America is projected to register significant growth during the forecast period on account of growing meat consumption. Asia Pacific is poised to observe rapid growth owing to increasing dependence of population on poultry products. Africa and South America are anticipated to exhibit sluggish growth with respect to other regions on account of lack of awareness and traditional animal food implementation methods.

Key players operating in the global arena are BASF Danisco, Adisseo, Alltech, DuPont, Kemin, Novozymes, Belden, and AB Vista, among others. Market leaders are involved in research and development activities in order to improve livelihood of farmers. For instance, DuPont provides unique solutions for several species, which includes poultry, pigs, and ruminants, which can increase milk yield and milk fat.

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Digital Pathology Market Analysis, Market Size, Forecasts, 2015 To 2025

The global Digital Pathology Market is expected to experience brisk growth over the forecast period owing to a rapid increase in cancer cases. Benefits such as easy consultation and accurate results are estimated to support the growth of the market.

Digital pathology is an image-based data system linked with computer technology, which manages information produced from a digital slide. It is also referred to as virtual microscopy that involves capturing, managing, analyzing, and interpreting digital data from a glass slide. The process includes generating glass slides and converting them to digital slides by using digital solutions such as scanning. A digital slide image document is then generated that allows high-resolution image viewing, analysis, and interpretation

These devices can be easily transported from one place to another, which makes their implementation in several clinics & healthcare centers easier and simpler. Moreover, rising awareness regarding benefits of the procedure is anticipated to stoke the growth of the market. Demand for drug innovation and development is likely to positively impact the industry over the coming years. Besides this, technological advancements and development of companion equipment are projected to supplement the growth of the market.

Its ability to augment work efficiency and understanding and handling ease is poised to motivate its usage for health-related decision making. Superior characteristics such as easy transportation and high system efficiency help doctors and other healthcare professional to diagnose disorders even in isolated regions within the body. This system helps real-time decision making and provides effective workflow.

Several advantages such as cost reduction after its implementation, high reliability in decision making, fast & accurate test results, and efficiency in analysis are expected to fuel its demand over the forecast period. Cost reduction is achieved by minimizing data and slide delivery cost and by reducing procedure costs.

Stringent government rules and regulation are estimated to hamper the growth of the market over the forecast period as its implementation requires proper approval. Conservative attitudes towards usage of such systems and dependency on alternative methods for pathology test are anticipated to limit the market from realizing its utmost potential. Huge cost and massive initial investments are anticipated to have a negative impact on the growth of the market.

Some of the major challenges faced by the market are issues related to interoperability and industry standardization as formats mostly differ from region to region. On the other hand, affordable scanners for private pathology learning are likely to shape the future of the market. Penetrating into new applications such as biopharmaceuticals and drug toxicology study is projected to open new avenues for industry participants.

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Scanners, digital pathology information management systems, information storage devices, visualizing software, image analysis platform, web-based communication mode, and cloud-based delivery systems are some of the common products used for digital pathology. There are several application areas for this market, which can be mainly classified into human pathology and animal pathology.

Human pathology includes pharmaceuticals & biotechnology companies, training & education, hospitals, academic laboratory centers, and reference laboratories. On the other hand, animal pathology includes government and academic research institutes, biotechnology & pharmaceuticals companies, and contract research organizations.

Developed regions such as North America and Europe are at the forefront of the market. These regions will continue to account for a sizeable share in the market over the forecast period. The growth of the market in North America can be attributed to constant R&D initiatives along with product innovation leading to better product development.

Emerging regions such as Asia Pacific are poised to witness significant demand for this system over the forecast period. The region is expected to rise at a lucrative CAGR over the forecast period due to increasing awareness regarding advantages of digital pathology. Developing countries such as Brazil, China, and India are estimated to be sights of high growth rates in the global arena.

The digital pathology market is highly cost intensive and requires heavy initial investment for installation purpose. Market participants are investing heavily in research and development initiatives to have a competitive advantage over their contemporaries and develop novel products. Prominent industry participants include 3dhistech Ltd.; Aurora Interactive Ltd.; Definiens AG; Hamamatsu Photonics K.K.; Indica Labs, Inc.; Leica Biosystems, Gmbh; Mikroscan Technologies, Inc.; Huron Technologies International, Inc.; Objective Pathology Services Ltd.; Xifin, Inc.; Pixcelldata Ltd.; Ventana Medical Systems, Inc.; ApolloPacs, Inc.; Corista LLC; Digipath, Inc.; Kanteron Systems; Ligolab, LLC; Nikon Instruments, Inc.; Omnyx; LLC ;Pathol Ltd.; Sunquest Information Systems, Inc.; and Visiopharm.

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Automotive Brake System Market Size, Analysis, Strategies, Forecasts, 2015 to 2025

The global Automotive Brake System Market is primarily fueled by soaring demand for automobiles. This demand has been greatly spurred by global population explosion, better standards of living, rise of the middle class, and easier finance options. Mass production techniques used by automobile manufacturers and lower manufacturing cost has also boosted the production of passenger cars. This increase in demand for as well as supply of passenger cars has increased demand for efficient and reliable braking systems.

Growing focus on vehicle safety has also significantly benefited the market. Technologies such as traction control system (TCS), anti-lock braking system (ABS), electronic stability control (ESC), and regenerative braking have been developed in the last decade, and continuous development of such technologies are sure to drive the market. However, higher cost of developing these technologies can act as a restraint to industry growth.

There are two main types of brakes used: disc and drum. While disc brakes are mostly preferred in passenger vehicles, they also find application in commercial vehicles in Europe. Although drum-based systems are rather popular among auto manufacturers owing to their cost-effectiveness, disc-based variants are known to be more superior in terms of braking power.

Automotive brake systems find application in heavy commercial vehicles, passenger cars, two wheelers, and light commercial vehicles. Increasing demand for passenger cars, which can be attributed to rising disposable income and improved standards of living, is expected to propel demand for automobile braking solutions over the forecast period. Growing R&D investments by light and heavy commercial vehicle companies in order to improve vehicle safety is also expected to have a positive impact on market growth.

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The Asia Pacific automotive brake system market is expected to register favorable growth over the coming years. Growing trade activity in emerging markets and thrust provided by various government initiatives to improve vehicular safety is expected to propel the market. Asia Pacific is poised to become the most promising and competitive auto manufacturing hub. Boost in economic activity will have a positive impact on demand for both commercial and passenger vehicles in the region, thereby leading to industry growth.

The auto industry in North America has been booming despite a notable decline in other manufacturing industries. The rise in the auto industry rests on the zero percent interest rate to boost auto sales. In order to cater to the surge in auto sales, frequent investments are being made, which is likely to benefit market growth.

The market in Middle East is slated to register higher growth during the forecast period compared to Europe and North America. Rising GDP and emergence of the middle class have led to increase in passenger car sales, which is expected to drive demand for automotive brake systems over the coming years.

Countries in Latin America, such as Brazil, Peru, Argentina, and Colombia, have also been experiencing a surge in car sales due to an expanding middle class and easier credit terms. Growth of the automotive industry in the region is primarily driven by the passenger car segment, followed by light commercial vehicles. Furthermore, rising R&D to improve vehicle safety and government initiatives regulating standards for automobile safety are expected to propel demand.

The global market is dominated by a few major players, such as Federal-Mogul Holdings Corporation, TRW Automotive Holdings Corp, Continental AG, Aisin-Seiki Co. Ltd, Akebono Brake Industry Co. Ltd, Halla Mando Corp, Brembo S.P.A, Valeo, and Haldex AB.

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Global Military Radar Systems Market Worth USD 14.46 Billion By 2024

The global Military Radar Systems Market to reach USD 14.46 billion by 2024, driven by the rising need for improving safety and security on the borders and rising conflicts among neighboring nations. North America was the largest regional market commanding the highest revenue share in 2016 and is expected to maintain its dominance over the forecast period.

The region is home to many active vendors such as Raytheon Company and Northrop Grumman Corporation in the defense market at large. Rise in investment activities, especially in developing countries such as China and India to strengthen their armies is expected to boost the military radars systems market over the forecast period.

The ground-based radar platform dominated the market owing to its uses and applications in surveillance and weapon guidance. The segment is expected to continue to dominate the market over the forecast period as well. Airborne radars are widely used for guiding missiles and for tracing accurate and precise targets. Naval radars are expected to follow a similar growth trajectory with an expected increase in demand over the forecast period.

Growing safety and security concerns with the nations along with rising investments and defense budgets are expected to spur growth in military radar systems market. Technological advancements in the military radar systems industry are leading to the growth and development of lightweight military radars which is projected to add to the growth of the market over the forecast period.

The military radar systems market is estimated to witness growth in demand owing to the escalation in terrorist activities, border intrusions, and inter-country conflicts. Military radars are used for accurate and precise detection, surveillance, tracking, warning, and ground mapping of weapons and aircraft in the war zone.

While the market for military radar systems is expected to grow over the forecast period, it remains susceptible to the prevailing economic situations. The result of economic slowdown has affected military spending in many countries, hindering the growth opportunities for defense market at large.

European countries, such as Germany, UK, and Russia have observed cut down in defense expenditure owing to the financial crises and macroeconomic conditions. Furthermore, the development of space-based radars involves considerable expenditure on R&D activities, engineering, and production.

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Hexa Research has segmented the global military radar systems market based on platform, application and region:

Segmentation by platform, 2014 - 2024 (USD Billion)

• Ground-Based

• Naval

• Airborne

• Space-based

Segmentation by application, 2014 - 2024 (USD Billion)

• Weapon guidance system

• Surveillance

Segmentation by region, 2014 - 2024 (USD Billion)

• North America

    • U.S.

• Asia Pacific

    • China

    • India

• Europe

    • France

    • UK

Key players analyzed

• Lockheed Martin Corporation

• Boeing

• Northrop Grumman Corporation

• Raytheon Company

• Saab Sensis Corporation

• BAE System PLC

• Airbus Group

• General Dynamics Corporation

• Leonardo DRS

• Harris Corporation

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Heat Treating Market Share, Size, Analysis, Growth, Trends and Forecasts to 2025

The global Heat Treating Market is an amalgamation of operations involving heating, holding, and cooling of metal in the solid state for the purpose of obtaining a particular desirable surface modification or metallurgical properties. The market is projected to grow over the forecast period owing to wide range of applications in various industry verticals. Heat treatment is used to achieve surface hardening, increase ductility and softness, obtain fine grain size, improve cutting properties of tool steels, and improve electrical and magnetic properties. Rising need to develop superior-quality products is one of the major factors driving the market growth.

The use of such processes help organizations improve the structural accuracy of metal products by increasing its tensile and yield strength. Several companies across industry verticals, such as automotive, aerospace, and general machinery, often consider heat treatment processes to develop high precision products. Most of the organizations are managing their manufacturing processes to improve the operational efficiency. Moreover, to make quality and cost-effective products that are competitive in the global markets, companies are now automating their industry operations.

As a part of an operational strategy, manufacturing industries are integrating these processes with their production lines to enhance the overall efficiency. However, the installation cost varies owing to specific requirements of different metals. Different furnace and temperature are required for treating a metal to improve its quality. Moreover, high initial investments may have a negative impact on the industry growth over the forecast period. On the other hand, increasing automation is expected to offer new growth opportunities for the global market over the years to come.

Improving the level of furnace maintainability and controllability by applying Internet of Things (IoT) concept and systems integration is an opportunity yet to be explored. Changing trends to use vacuum furnace instead of a blast furnace is on the rise owing to its benefits over the traditional furnace, such as eco-friendly nature and reduced carbon dioxide emissions. Services, equipment, and applications can be the major segments of the heat treating market. Services segment can include carburizing & carbonitriding, hardening, tempering, annealing, stress relieving, and quenching.

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Carburizing and annealing, selective hardening, batch type furnaces, vacuum furnace, deep freeze, high-speed tool steels, and salt bath furnaces are the major heat treating equipment types. The process finds applications in various industry verticals including automotive, aerospace, mining and exploration, metallurgical and machining industries, oil and gas, and military. The primary driver for the development of new equipment is rising need for shortening production cycles, reducing carbon footprint, and making the operation profitable through proficient use of utilities. Low-temperature surface modification process will attract higher market shares in the future.

North America is expected to be a key contributor to the global market owing to increased use of vacuum and blast furnace in the regional end-use industries such as aerospace and automotive. Growing demand for military equipment as a result of increasing safety concerns is anticipated to drive the industry in North America region. Asia Pacific and Africa regions are projected to show rapid developments in the forecast period owing to tremendous growth in the industrial sector. In addition, rising demand for vehicles is also expected to contribute toward the market growth. Growing need for business operation efficiency is also expected to have a positive impact on the industry growth over the forecast period.

Industries in the emerging countries of Asia Pacific, such as India, China, Brazil, and Indonesia, are focusing on improving their product quality due to continuous economic advancements. This is expected to show a positive impact on the growth of the regional industry. Some of the key companies in the market are Bluewater Thermal Processing LLC; American Metal Treating (AMT), Inc.; Engineered Heat Treat, Inc.; East-Lind Heat Treat, Inc.; Houston Heat Treat; General Metal Heat Treating, Inc.; Pacific Metallurgical, Inc.; W. P. Keith Company, Inc.; Thermex Metal Treating Ltd.; and Tri-J Heat Treating Company, Inc.

New product launches, partnerships, regional expansion, and M&A activities are the major business strategies followed by most of these companies. For example, in February 2013, Bluewater Thermal Solutions LLC acquired Southwest Heat Treat Services LLC, which offers solutions to the oil and gas industry through its commercial heat treating business segment. This acquisition helped Bluewater Thermal Solutions in increasing its customer base while providing significant end-market diversification.

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Crop Protection Chemicals Market Analysis, Market Size, Strategies and Forecasts, 2015 To 2025

Global Crop Protection Chemicals Market is anticipated to witness a steady growth on account of modernisation in agricultural techniques. The overall market is projected to expand at a healthy CAGR over the forecast years. These substances are specially designed to either destroy the pests or keep them away from crops. These compounds work on push-pull methods. Push method consists of those chemicals that keep pests away from the yield. On the other hand, pull techniques involve those that destroy pests by attracting them towards the yield.

Target pests include insects, weeds, microbes, worms, birds, and mammals. Constantly increasing food demand, due to growing population, has driven many sectors associated with the agriculture industry including crop protection chemical market. Crop compounds variety has witnessed a significant rise in the recent years leading to a rise in agricultural harvest.

The necessity for increasing per hectare yield coupled with growing pest free food demand is expected to drive the global industry demand over the forecast period. These chemicals help boost the overall efficiency, which is also projected to have a positive impact on the global market growth. Moreover, these compounds offer better timelines and flexibility for crop harvest. Growing need to increase per hectare yield and gain high margins due to rising food demands across the globe is expected to fuel industry growth.

In addition, wide acceptance of modern farming techniques along with government support and initiatives encouraging the usage of these methods is also likely to augment the market development in the years to come. Going by the Darwin’s theory of evolution, many insects show chemical resistance, which is highly effective. This factor may hinder the growth of this market. Moreover, adverse health effects associated with these chemicals, such as irritation and breathing problems, may also restrain market expansion. Moreover, some chemicals drift in water bodies and have been one of the leading causes of water pollution in recent years.

Dichlorodiphenyltrichloroethane (DDT), one of the primary insecticide, is banned in several countries as the compound is carcinogenic in nature. Modern agricultural techniques implementation in emerging economies including India and China provide great opportunities for the market. Increasing consumer awareness, especially in the rural areas due to educational programs related to agro-business, provides bright prospects for the global industry. Trends have shown that local municipalities have been using pesticides to control the spread of diseases including malaria, flu, and plague.

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Such alternative applications of these chemicals are expected to drive global market further. The global industry can be segmented by chemical type into herbicides, fungicides, insecticides, and others. Herbicides are used for destroying plants and weeds that weaken the crop by extracting its nutrients. Fungicides are used to protect crops getting infected by fungi. Insecticides help in protecting the plant from insects. Other categories include avicides for birds, rodenticides for rodents, and miticides for mites.

Asia Pacific led the global industry and the trend is expected to continue over the forecast period mainly due to the presence of agricultural economies. Emerging economies including India, Indonesia, and China are projected to provide excellent opportunities for the market growth. SAARC countries including Pakistan, Sri Lanka, and Bangladesh are scheduled to show decent growth mainly on account of government funding in these regions.

It was followed by North America and Europe on account of modern agricultural practices introduced and practiced in these regions. These regions are projected to show a notable growth over the forecast period. South America and Africa has shown significant consumption of these products in recent years on account of developing agrarian sector in Brazil, Egypt, and South Africa.

Some of the key companies in the global crop protection chemicals market include Natural Industries, Inc.; Syngenta AG; Monsanto Co.; Bayer AG; The Dow Chemical Company; BASF SE; E. I. du Pont de Nemours and Company; Chemtura Corp.; Cheminova; Chr Hansen Holding A/S; FMC Corp.; Marrone Bio Innovations; Isagro SpA; Ishihara Sangyo Kaisha Ltd.; Nufarm Ltd.; Novozymes A/S; ADAMA Agricultural Solutions Ltd.; Sumitomo Chemical Co., Ltd.; and Valent BioSciences Corp.

The overall market has witnessed a significant number of mergers and acquisitions in recent years. Major companies are focusing on strengthening their global presence through local business acquisitions. In 2013, Belchim Crop Protection acquired ISEM's fungicide technologies. Similarly, in 2014, De Sangosse acquired Alpha Pesticides in Great Britain. Many leading companies are investing in the crop protection chemicals manufacturing and development initiatives on account of tremendous growth opportunities associated with the global industry. The growing product demand is forcing global companies to widen their portfolio by introducing new crop protection offerings.

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