21 May 2019, The global stevia sugar market is expected to display higher growth rate over the next
five years. Rapid surge in the market is credited to the rising demand for
low-calorie sweeteners and increasing number of diabetic patients worldwide.
Growing prevalence of chronic diseases is the key industry trend fostering the
growth of the market in the past few years. Globally, market is predicted to
generate massive revenue over next five years, providing numerous opportunities
for industry participants to invest in research and development of stevia
sugar.
Stevia sugar consists of rebaudioside-A and stevioside molecules that
creates high degree of sweetness. Stevia sugar does not have any side effects
on human health. These factors are expected to drive the growth of stevia sugar
market over the forecast period. Stevia is considered as the natural sugar
substitute. Stevia sugar is derived from herbal plant called stevia rebaudiana.
These plants are particularly found in Latin America region. Presence of
glycosides is key component responsible for high degree of sweetness.
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Increasing use of stevia sugar for production of confectionery,
biscuits, chocolates, and other baking products is expected to drive the growth
of the market in the upcoming years. The rising consumer base in Asia Pacific
and Latin America region and availability of several distribution channels is
expected to favour market growth as well. Europe and North America is also
considered as relatively larger markets due to higher product penetration in
the beverages industry.
The stevia sugar market is broadly categorized into major four segments
based on the application type such as beverage, processed food, pharmaceuticals
and tabletop sweeteners. Pharmaceuticals segment is growing rapidly in the
market with substantial revenue generation in the last few years. Growing
popularity of stevia sugar in pharmaceuticals segment is attributed to the
increasing number of patient suffering from diabetic disorders. Beverage
segment has also witnessed substantial growth owing to the increasing
consummation of sugar-free beverages and changing lifestyle.
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| Stevia Sugar |
The market is divided by region as North America, Europe, Asia-Pacific,
Latin America and Africa. North America has shown major growth in recent years
owing to the rise in the implementation of latest technologies in pharmaceuticals,
surge in number of research & development activities in the region and
existence of well-established manufacturing infrastructure. In European region,
Germany, France, and United Kingdom are projected to witness steady growth.
Asia-Pacific region is estimated to hold major share in the stevia sugar
industry with massive growth in forecast period. Countries such as India, China
and Singapore are leading the Asia-Pacific market with strong economic growth,
rising number of diabetic patients, changing food habits, rising disposable
income, and significant investment by leading industry players considering
potential growth opportunities in the region.
The key players in the stevia sugar market are Evolva Holding S.A.,
Cargill, Inc., Stevia Corp., PureCircle Ltd., Ingredion Inc., Tate & Lyle
plc, The Coca-Cola Co., GLG Life Tech Co., and PepsiCo Inc.
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