Global bath
salts market is expected to grow significantly in the
forecast period owing to the increasing demand for therapeutic and natural
properties. Bath salts are the powdered elements that are added to the water
for bathing. They improve leaning of the body, enhance the bathing experience,
and serve as cosmetic agents. To enrich user experience, bath salts are also
accompanied with beautiful colors and aromas. They exfoliate the dead cells of
the skin and make them soft, release muscle tension, and improve common
conditions like minor rashes, insect bites, feel calluses, etc.
The market is expected to be driven by
properties for industrial applications for personal care and home care and
increasing trend for young and glowing skin. Moreover, in comparison with the
other process, bath salts are cheaper, which again fuels the market growth. In
addition, increasing applications of bath salts in home care and health care
products are also boosting bath salts market.
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However, availability of substitutes
is expected to hamper the market growth. Increasing stress problems are
expected to bring opportunities in bath salts market. The market is categorized
on the basis of product type, distribution channel, application, and geography.
On the basis of product type, market is divided into crystal salt, dead sea
salt, atlantic salt, himalayan salt, epsom salt, and others. Himalayan salt is
anticipated to lead the market among others since it is the cleanest salt
available with all kinds of therapeutic and nutritional properties.
Based on distribution channel, market
is segmented into e-commerce, drug stores, modern trade, convenience stores,
and others. Modern trade is expected to hold larger share of the market since
they comprise hypermarkets and supermarkets, which are highly preferred by
consumers worldwide.
In terms of application, market is
split into aromatherapy, bath care, therapeutic, home care, fertilizer and
others. Therapeutic segment is expected to register high growth due to
increasing demand for bath salts along with several opportunities offered by
the segment. Geographically, market is segmented as North America, Europe, Asia
Pacific and Middle East & Africa. Asia Pacific is predicted to dominate the
market owing to the increasing number of market participants in the region.
The key players in bath salts market
include Genlese, PrettyValley, Relachee, Borghese, Clarins, Kanebo, Bathclin,
Watsons, Shiseido, Kneipp, Jahwa, Camenae, Sak, L'occitane, Stenders and
Skinhealthy.
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