LED Lighting in Poultry Farming Market Worth USD 505 Million by 2025

08 October 2018, The global LED Lighting in Poultry Farming Market size is projected to reach USD 505.0 million by 2025. The ability of LED lighting to accurately and efficiently imitate the sunlight has augmented its demand in poultry farming. Moreover, continuous development in energy-saving capabilities and durability is expected to fuel market growth. In addition, rising awareness regarding the benefits of LED lighting in poultry is expected to drive demand over the forecast period.

There is also an increase in the number of poultry farms globally. For instance, in 2015, global poultry production was 111,000 thousand metric tons, which reached 118,080 thousand metric tons in 2017. Broiler growth, reproductive performance, durability, and reliability makes LED lights a suitable choice compared to incandescent, metal halide, fluorescent, and high-pressure sodium lamps. According to Brazilian Institute of Geography and Statistics, approximately 2.5 billion dozen eggs were produced in the year 2011, which marked an increase of about 3.2% as compared to the previous year.

A well-designed illumination system offers increased production according to birds’ biological responses to changes in color, intensity, and duration. Decreasing the duration of light in a day changes circadian rhythm of the birds and stimulates sexual maturity in adolescent birds. Use of red and green hues increases growth rate at early ages, while blue hues boost growth rates at later ages and decreases incidences of cannibalism. Manufacturers in LED lighting in poultry farming market are adopting strategies like Mergers and Acquisitions (M&A) and new product developments to sustain market competition. For instance, in August 2017, Greengage Lighting Ltd. acquired Isotera, a company engaged in manufacturing and designing innovative power and control system for LED lightning. This acquisition helped the company add value to its products and expand the product portfolio. In another instance, in June 2018, Once Inc., a leading manufacturer and supplier of agriculture-based lighting systems, announced the acquisition of iLOX GmbH.

Global LED lighting in poultry farming market size, by region, 2015 - 2025 (USD Million)

Global LED lighting in poultry farming market was led by North America and Europe in 2017. The two regions have considerable presence of many leading companies. However, Asia Pacific is expected to witness a higher CAGR over the forecast period. Growing production of domesticated birds coupled with government spending to create awareness regarding cost-efficient LED lighting system is expected to drive regional market.

Global LED lighting in poultry farming market is highly fragmented in nature. Increasing poultry meat production is expected to create business opportunities for new market entrants. Longer life and durability are expected to promote adoption of specific spectrum lighting in poultry farming. Some of the prominent market players are Greengage Lighting; Once, Inc.; Hybrite LED Lighting Ltd.; HATO BV; SUNBIRD; Big Dutchman; and Shenzhen Hontech-Wins Electronics Co., Ltd.

Key players analyzed:

    • Greengage Lighting

    • Once Inc.

    • Hybrite LED Lighting Ltd.

    • HATO BV

    • SUNBIRD

    • Big Dutchman

    • Shenzhen Hontech-Wins Electronics Co., Ltd.

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Global Advertising Market Size, Share, Analysis, Trends Report, 2025

The global Advertising Market has been on a consistent rise over the recent past, driven by a surge in marketing channels such as TV, radio, billboards, Internet, newspapers, mobile phones, and social networking sites. The primary use of advertising is to make customers aware of the presence of a specific product or service in the market.

Advertising can be on a domestic as well as global scale. A number of leading companies have been promoting their products and services on an international level, the benefits of which can be reaped on a domestic scale. Tourism is the perfect example of this technique. For instance, the Malaysia tourism ministry advertises in the Indian market to attract tourists and visitors.

Every industry benefits from promoting and marketing their offerings, be it telecom, automotive, manufacturing, agriculture, insurance, retail, tourism and hospitality, or real estate. These activities can help them launch new products and service; they can also help bring in new customers and retain existing ones. It also helps create a specific image of the company and its brand.

Advertising costs money and companies as well as countries are willing to spend in order to make the most of the several advantages it offers. The top spenders in the global industry are U.S., China, Japan, Germany, and U.K. Companies are also big spenders when it comes to marketing and promotions, not just to create a positive image but to expand their customer base.

Television is perhaps the most efficient and impactful medium of advertising, even though it is reportedly one of the most expensive channels. Radio is also prominent medium of promoting one’s products and services. Online advertising is the most recent forms of marketing, which is soon becoming one of the most popular channels as well. Social media marketing is an excellent example of online advertising.

Spending on digital adverts is anticipated to rise at a strong pace over the coming years, further boosting the global market. Industry-wise, banking and financial services are the most prominent end users of this form of marketing, with e-commerce, telecommunications, and travel following suit. Rising expenditure on social media, in addition to adverts on mobile phones via SMSs and in-app ads, has also given this medium a significant boost. Ads on mobile are considered to be creative, to the point, and clear. They are also known to garner better monetization.

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Mobile advertisements have significantly contributed to the overall market in recent years, primarily thanks to a sudden growth spurt in the mobile ad market in China. At the pace this segment has been growing, it is expected to surpass television as the most used and most impactful medium over the next three years. With Internet users switching from desktops to mobile devices, online advertisements are witnessing a similar switch.

However, it has also been noted that companies relying solely or mostly on marketing through mobile channels could be restricting their customer base as well as their share in the industry. Research has shown that traditional modes of promoting products and services, such as television ads, are still more effective when it comes to recall. While mobile ads can surely aid brands in achieving short-term performance, they are currently less effective in generating long-term awareness among potential customers. Hence, brands should invest in a balanced technique that optimally utilizes the advantages of traditional as well as new methods of marketing.

Asia Pacific has been a rather lucrative market, driven mainly by China, which is known to be second-largest ad market in the world. India, one of the fastest growing ad markets in Asia, is also a major contributor to APAC’s success in this industry. Some of the most advertised industries in this region are automobile, fast moving consumer goods (FMCG), and e-commerce. In countries like India, even though traditional media such as television and print are still quite popular, spending on digital advertising has been on a consistent rise.

There are certain risks every company faces while marketing its product or services. Overspending on advertising can indirectly hike the price of the product. Confusing, inappropriate, vague, or false advertisements can have an adverse impact on existing or potential customers. Companies, therefore, spend a lot of time and money on researching and understanding consumer needs, preferences, and behavior patterns when it comes to choosing the most appropriate medium for marketing. Creativity also plays a key role in this industry.

Some of the major players in the advertising market are Ogilvy & Mather, IDEO, Fuel Online, Leo Burnett, JWT, BBDO, Wieden + Kennedy, Forza Migliozzi, McCann, and Razorfish.

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Animal Feed Enzymes Market Analysis, Market Size, Forecasts, 2015 To 2022

The global Animal Feed Enzymes Market size is expected to witness tremendous growth over the coming years owing to growing meat consumption. These food supplements help in enhancing nutritional value in bodies of farmed animals, who do not receive sufficient value from regular meals. These nutrients include vitamins, amino acids, minerals, and fatty acids.

Improper nutrition in animals can lead to improper growth. Animal feed nutrition is not only influenced by these enzymes but also other factors, which include food presentation, hygiene, digestibility, and intestinal health. These products are widely used in animal husbandry. Consumers eat meat to enhance their daily nutrient content. Poultry products such as eggs are highly popular for their protein content and are widely used in cakes and confectionaries.

Meats from domesticated birds and cattle are consumed in regular meals in several parts of the world. Rise in the global population is, thus, working in favour of the market. Mounting cases of diseases among animals are expected to augment the market in the future. Frequent animal epidemics have made it imperative to look after cattle health and nutrition. Epidemics including swine flu and bird flu adversely impact the meat industry. Balanced diet through additional supplements can be an aid in controlling disease rate

Food outlets including Domino’s, McDonalds, Pizza Hut, and Subway have been expanding their network using franchise model. Meat is an essential component in their meals. These food joints have been setting high quality standards for meat requirement and therefore, anticipated to fuel the global demand for animal feed enzymes over the forecast period.

Growing inclination of consumers towards ready-to-eat and frozen food products is encouraging development of frozen meat. This, in turn, is also escalating the growth of the animal feed enzymes market. On the flip side, high costs of these enzymes coupled with low cost of natural substitutes such as fodder, maize, and corn can limit the growth of the market during the forecast period. In addition, some animals tend to show allergic reactions to these enzymes upon their unregulated consumption. Intestinal upsets and infections are some of the common symptoms seen in cattle.

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Food agencies are playing a vital role in monitoring usage of these agents. Manufacturers are held directly responsible for safety of their consumers and, therefore, it is necessary to add these enzymes in permissible quantities. FDA is the governing body in the U.S federal state safeguarding public health.

As per the EU Regulation 1831/2003, all feed additives in the European Union market have to undergo approval process. Products undergoing approval as an additive usage are evaluated by the European Food Safety Authority (EFSA) and the European Reference Laboratory.

Criteria for evaluation includes animal safety and also its security with respect to consumers and factory workers. Additives denoting enhancement of zoo technical performance need to provide sufficient empirical data to confirm their statement.

Advent of improved refrigeration techniques have promoted export of meat to western countries from Central America, Europe, and Asia Pacific. This has given rise to many cattle breeding centres in Asia Pacific and Europe focusing on upbringing cattle for export purposes. This market trend is estimated to provide several growth opportunities in countries such as France, Australia, New Zealand, and Mexico.

Chemical composition of animal feed enzyemes can be classified into carbohydrase, protease, and phytase. Phytase is a commonly used chemical composition. Sensory, nutritional, and zootenical are some of the key purposes for which these enzymes are used. Sensory products are those that stimulate appetite and therefore, improve diet intake. Nutritional supplements provide specific nutrients including vitamins and amino acids. Zootechnical products do not give any significant benefits directly, but improve the diet value.

Europe is likely to account for a sizeable share in the global animal feed enzymes market over the forecast period on account of developed cattle breeding and dairy industries. The Mediterranean region is renowned for animal husbandry and established as a major market in Europe.

North America is projected to register significant growth during the forecast period on account of growing meat consumption. Asia Pacific is poised to observe rapid growth owing to increasing dependence of population on poultry products. Africa and South America are anticipated to exhibit sluggish growth with respect to other regions on account of lack of awareness and traditional animal food implementation methods.

Key players operating in the global arena are BASF Danisco, Adisseo, Alltech, DuPont, Kemin, Novozymes, Belden, and AB Vista, among others. Market leaders are involved in research and development activities in order to improve livelihood of farmers. For instance, DuPont provides unique solutions for several species, which includes poultry, pigs, and ruminants, which can increase milk yield and milk fat.

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Digital Pathology Market Analysis, Market Size, Forecasts, 2015 To 2025

The global Digital Pathology Market is expected to experience brisk growth over the forecast period owing to a rapid increase in cancer cases. Benefits such as easy consultation and accurate results are estimated to support the growth of the market.

Digital pathology is an image-based data system linked with computer technology, which manages information produced from a digital slide. It is also referred to as virtual microscopy that involves capturing, managing, analyzing, and interpreting digital data from a glass slide. The process includes generating glass slides and converting them to digital slides by using digital solutions such as scanning. A digital slide image document is then generated that allows high-resolution image viewing, analysis, and interpretation

These devices can be easily transported from one place to another, which makes their implementation in several clinics & healthcare centers easier and simpler. Moreover, rising awareness regarding benefits of the procedure is anticipated to stoke the growth of the market. Demand for drug innovation and development is likely to positively impact the industry over the coming years. Besides this, technological advancements and development of companion equipment are projected to supplement the growth of the market.

Its ability to augment work efficiency and understanding and handling ease is poised to motivate its usage for health-related decision making. Superior characteristics such as easy transportation and high system efficiency help doctors and other healthcare professional to diagnose disorders even in isolated regions within the body. This system helps real-time decision making and provides effective workflow.

Several advantages such as cost reduction after its implementation, high reliability in decision making, fast & accurate test results, and efficiency in analysis are expected to fuel its demand over the forecast period. Cost reduction is achieved by minimizing data and slide delivery cost and by reducing procedure costs.

Stringent government rules and regulation are estimated to hamper the growth of the market over the forecast period as its implementation requires proper approval. Conservative attitudes towards usage of such systems and dependency on alternative methods for pathology test are anticipated to limit the market from realizing its utmost potential. Huge cost and massive initial investments are anticipated to have a negative impact on the growth of the market.

Some of the major challenges faced by the market are issues related to interoperability and industry standardization as formats mostly differ from region to region. On the other hand, affordable scanners for private pathology learning are likely to shape the future of the market. Penetrating into new applications such as biopharmaceuticals and drug toxicology study is projected to open new avenues for industry participants.

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Scanners, digital pathology information management systems, information storage devices, visualizing software, image analysis platform, web-based communication mode, and cloud-based delivery systems are some of the common products used for digital pathology. There are several application areas for this market, which can be mainly classified into human pathology and animal pathology.

Human pathology includes pharmaceuticals & biotechnology companies, training & education, hospitals, academic laboratory centers, and reference laboratories. On the other hand, animal pathology includes government and academic research institutes, biotechnology & pharmaceuticals companies, and contract research organizations.

Developed regions such as North America and Europe are at the forefront of the market. These regions will continue to account for a sizeable share in the market over the forecast period. The growth of the market in North America can be attributed to constant R&D initiatives along with product innovation leading to better product development.

Emerging regions such as Asia Pacific are poised to witness significant demand for this system over the forecast period. The region is expected to rise at a lucrative CAGR over the forecast period due to increasing awareness regarding advantages of digital pathology. Developing countries such as Brazil, China, and India are estimated to be sights of high growth rates in the global arena.

The digital pathology market is highly cost intensive and requires heavy initial investment for installation purpose. Market participants are investing heavily in research and development initiatives to have a competitive advantage over their contemporaries and develop novel products. Prominent industry participants include 3dhistech Ltd.; Aurora Interactive Ltd.; Definiens AG; Hamamatsu Photonics K.K.; Indica Labs, Inc.; Leica Biosystems, Gmbh; Mikroscan Technologies, Inc.; Huron Technologies International, Inc.; Objective Pathology Services Ltd.; Xifin, Inc.; Pixcelldata Ltd.; Ventana Medical Systems, Inc.; ApolloPacs, Inc.; Corista LLC; Digipath, Inc.; Kanteron Systems; Ligolab, LLC; Nikon Instruments, Inc.; Omnyx; LLC ;Pathol Ltd.; Sunquest Information Systems, Inc.; and Visiopharm.

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Automotive Brake System Market Size, Analysis, Strategies, Forecasts, 2015 to 2025

The global Automotive Brake System Market is primarily fueled by soaring demand for automobiles. This demand has been greatly spurred by global population explosion, better standards of living, rise of the middle class, and easier finance options. Mass production techniques used by automobile manufacturers and lower manufacturing cost has also boosted the production of passenger cars. This increase in demand for as well as supply of passenger cars has increased demand for efficient and reliable braking systems.

Growing focus on vehicle safety has also significantly benefited the market. Technologies such as traction control system (TCS), anti-lock braking system (ABS), electronic stability control (ESC), and regenerative braking have been developed in the last decade, and continuous development of such technologies are sure to drive the market. However, higher cost of developing these technologies can act as a restraint to industry growth.

There are two main types of brakes used: disc and drum. While disc brakes are mostly preferred in passenger vehicles, they also find application in commercial vehicles in Europe. Although drum-based systems are rather popular among auto manufacturers owing to their cost-effectiveness, disc-based variants are known to be more superior in terms of braking power.

Automotive brake systems find application in heavy commercial vehicles, passenger cars, two wheelers, and light commercial vehicles. Increasing demand for passenger cars, which can be attributed to rising disposable income and improved standards of living, is expected to propel demand for automobile braking solutions over the forecast period. Growing R&D investments by light and heavy commercial vehicle companies in order to improve vehicle safety is also expected to have a positive impact on market growth.

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The Asia Pacific automotive brake system market is expected to register favorable growth over the coming years. Growing trade activity in emerging markets and thrust provided by various government initiatives to improve vehicular safety is expected to propel the market. Asia Pacific is poised to become the most promising and competitive auto manufacturing hub. Boost in economic activity will have a positive impact on demand for both commercial and passenger vehicles in the region, thereby leading to industry growth.

The auto industry in North America has been booming despite a notable decline in other manufacturing industries. The rise in the auto industry rests on the zero percent interest rate to boost auto sales. In order to cater to the surge in auto sales, frequent investments are being made, which is likely to benefit market growth.

The market in Middle East is slated to register higher growth during the forecast period compared to Europe and North America. Rising GDP and emergence of the middle class have led to increase in passenger car sales, which is expected to drive demand for automotive brake systems over the coming years.

Countries in Latin America, such as Brazil, Peru, Argentina, and Colombia, have also been experiencing a surge in car sales due to an expanding middle class and easier credit terms. Growth of the automotive industry in the region is primarily driven by the passenger car segment, followed by light commercial vehicles. Furthermore, rising R&D to improve vehicle safety and government initiatives regulating standards for automobile safety are expected to propel demand.

The global market is dominated by a few major players, such as Federal-Mogul Holdings Corporation, TRW Automotive Holdings Corp, Continental AG, Aisin-Seiki Co. Ltd, Akebono Brake Industry Co. Ltd, Halla Mando Corp, Brembo S.P.A, Valeo, and Haldex AB.

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