What is the Current Market Size of Biotechnology Industry?

13 March 2019, The global Biotechnology Market is driven by high investments, favorable government support, and rapid proliferation of biotechnology firms worldwide. Based on the principles of biology, biotechnology utilizes biomolecular & cellular processes for developing products that lead to better health & quality of life. Molecular engineering, biomedical engineering, bioengineering, and biomanufacturing fall within the ambit of biotechnology. Growing popularity of therapeutics & diagnostics solutions is a key factor that fuels the Biotechnology Market. DNA sequencing, tissue engineering, and recombinant technology among others are examples of such solutions.

Paucity of conventional sources of energy (fossil fuels) and the ever increasing need for food may positively impact market demand during the forecast period (2016 to 2024). Rising cases of diseases, such as hepatitis B and cancer can also stimulate demand. A number of governments are increasingly focusing on biotechnology for enhanced economic progress.

Technologies, applications, and regions are the key parameters based on which the worldwide Biotechnology Market is segmented. The various technologies employed are cell based array, fermentation, DNA sequencing, tissue engineering & regeneration, chromatography, nanobiotechnology, PCR (polymerase chain reaction) technology, and others. Tissue engineering & regeneration dominated the overall industry in 2013, with revenues touching nearly USD 88 billion.

Tissue engineering has a broad spectrum of applications. It is used extensively in the repair & reconstruction of organs & cells whose functional capacities have decreased due to congenital anomalies, age, burns, and diabetic ulcers. Growing prevalence of degenerative disorders, such as Alzheimer’s and Parkinson’s favorably impacts demand for tissue regeneration. Due to a wide application scope in geology, biology, agriculture, and medical, DNA sequencing could expand robustly over the forecast period.

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On the basis of applications, the industry is categorized into bioindustrial, biopharmacy, bioagriculture, and bioservices. Biopharmaceuticals are sub divided into recombinant proteins, orphan drugs, advanced drugs, and monoclonal antibodies. The recombinant proteins segment is expected to dominate the global industry from 2016 to 2024. A host of vaccines being produced these days are made of biorecombinant proteins. Such a trend could drive the segment considerably. The bioservices industry may register a high rate of growth because of surging investments in clinical research by biotechnology & pharmaceutical companies. Other drivers of this industry are rising complexities of biotechnology processes, stringent regulatory norms, and cost cuts.

As per regions, the global biotechnology market is divided into Asia Pacific, North America, Europe, and Rest of the World. North America may continue dominating the overall industry in the coming decade. Regional drivers are high reimbursement rates of medical policies, quality healthcare infrastructure, and greater awareness among the masses. Asia Pacific may register the fastest growth among all regions because of factors, such as surging healthcare expenditure and increasing disposable incomes. Prominent companies in the global industry are Seattle Genetics, United Therapeutics, Vertex Pharmaceuticals, Novo Nordisk, and BioMarin Pharmaceutical.

Recently, scientists from the University of Bath, U.K. began a 5 year project to save vegetables, such as kale, broccoli, and cabbage, commonly known as ‘Brassica vegetables’. Unpredictable weather conditions in the U.K. have been harming the yearly harvests of brassica vegetables and oilseeds over the past couple of years. The BRAVO (Brassica, Rapeseed and Vegetable Optimization) project, financed by the BBSRC (Biotechnology and Biological Sciences Research Council) aims at promoting plant development and combating crop losses. The project follows the doctrines of Brassica genomics, genetics, modeling & phenotyping.

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Current Market Size of Energy Harvesting Market

12 March 2019, The Global Energy Harvesting Market size is poised to reach a significant value by 2025. The market is projected to gain momentum over the coming years as a result of rising need to reduce carbon footprints especially in the manufacturing sector. Growing inclination towards use of green and renewable energy systems is anticipated to drive the market. These systems can be used for running low power rating devices in various end-use markets including consumer electronics, building and home automation, automotive, and aerospace.

Stringent government regulations to reduce carbon footprints and on-going efforts to increase the usage of green energy are estimated to spur the growth of the market during the forecast period. Additionally, increased spending on home automation products and wearable devices is expected to stoke the growth of the market in the near future. For instance, in August 2017, the University of California developed a wearable device that harvests energy from human sweat. The device uses a biofuel cell, which reacts with lactic acid present in human sweat. On similar lines, in September 2017, Ulsan National Institute of Science and Technology (UNIST) developed a wearable device that can be installed on clothes. This device harvests energy from temperature difference between hot and cold sides of clothes.

Over the past few years, environmental agencies of Europe and North America have been encouraging public and private enterprises to leverage sustainable sources of energy to meet their requirements.

The commercial and residential sectors are the most promising application segments in the energy harvesting market. Increasing investments in the smart home sector and advancements in home automation are likely to promote the use of energy harvesting systems. For instance, in February 2017, Alta Devices developed a thin, lightweight, and flexible wearable solar cell. This solar cell harvests electrical energy from both indoor and outdoor light sources. Likewise, the National Center for Nanoscience and Technology developed a hybrid nanogenerator that can generate wind as well as solar power. This device is suitable for supplying power to smart cities as well as IoT devices.

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Triboelectric nanogenerators (TENGs) is an emerging technology in the healthcare sector. This technology harvests energy generated by repeated contact between two materials. Mr. Zhong Lin Wang, a material scientist and physicist, designed a small device for energy harvesting that can power medical devices, such as heart monitor. This technology is projected to open new avenues for market participants in the healthcare sector.

Increased spending on development of road and rail infrastructure is poised to provide growth opportunities to the market. Shifting consumer preference towards energy efficient products is anticipated to bode well for the market.

Asia Pacific is estimated to remain a lucrative destinations for market players on account of rising spending on energy conservation in countries such as Japan, China, and India. Furthermore, booming automotive, consumer goods, and construction sectors in these countries is likely to escalate the growth of the market in the near future.

Companies are taking collaborative measures to develop effective energy harvesting systems. For instance, in December 2016, Ilika announced a collaborative project with Sharp Laboratories and McLaren Applied Technologies. The objective of the project was to develop autonomous energy harvesting devices that can be used for a variety of applications in the automotive and healthcare sectors. Similarly, Fulham and EnOcean collaborated to launch Bluetooth mesh-enabled, wireless LED products. Fulham added self-powered wireless Easyfut switches from EnOcean to its new Bluetooth mesh lighting control ecosystem. This has enabled development of ready-to-use, maintenance free LED lighting application as Easyfit switches use the principle of energy harvesting.

Fujitsu Electronics Europe partnered with E-peas to expand its ultra-low-power linecard portfolio. Belgium’s E-peas developed solutions that support a wide range of power sources such as photovoltaic, vibration, thermal, or RF. Fujitsu’s AEM10940, AEM10941, and AEM30940 have a cold start capability at 380 mV input voltage and 11 μW of input power. In addition, the product is fitted with an ultra-low-power boost converter having an efficiency of up to 94.0% along with voltage references, circuitry, and LDO regulators.

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Who are the Leading Players in Scandinavia Frozen Food Market?

11 March 2019, Scandinavia countries have relative small food market compared to western European countries owing to the lower population. Frozen food market in Scandinavia countries is expected to show significant growth in the near future owing to the increasing penetration of frozen food retailer such as Picard. For instance, in 2015, the company had 12 retail stores in Sweden and the company is aiming to add 50 retail store over the forecast period. Thus, market for frozen food in Scandinavia countries is projected to grow with significant rate in forecast period. Scandinavia population is health conscious and preferred healthy and gluten free products. Increasing consumer preference for healthy and gluten free product is expected to provide lucrative opportunity for the growth of frozen food products in these countries.

Increasing per capita consumption of frozen food products in these countries is expected to boost demand of frozen foods products in Scandinavia countries. For instance, In Sweden, per capita consumption of frozen foods products is estimated to be 52 kg. Annually, Sweden population consume 5,00,000 tonnes of frozen food products. Most of the houses in these countries contain freezers, which is main factor for the increased in frozen food consumption in these countries.

In terms of product category, frozen ready to eat meal is expected hold major market share in the forecast period. Increasing consumption of frozen pizza in the region is expected to boost the market demand for frozen ready to eat meal in the projected period. In the Scandinavia countries population prefer healthy, ecological and gluten free products. Thus, food giants such as Orkla Foods are focusing on providing premium and heathier products. Grandiosa is a main frozen pizza brand of Orkla food and had many variants with quality constituents. However, frozen fish products is expected to grow with highest rate in the forecast period owing to the increasing consumer preference for high protein products in these countries. Vegetarian frozen pizzas are also gaining momentum between vegetarian customers

Offline channel of distribution dominates the Scandinavia Frozen Food Market in the forecast period owing to the increasing penetration of supermarket and hypermarket in the region. Furthermore, increasing promotion of healthy food products by supermarket and hypermarket is expected to boost the market for frozen food products in the region over the forecast period. However, online distribution channel is expected to grow at a relative high grow rate in the projected period. Online distribution channel provides more option, provide lucrative price and food comparison capabilities. Thus, such factors are expected to boost the market of frozen food product through online distribution channel.

Scandinavia frozen food market is consolidated in nature, with few players occupying major market share. The domestic frozen food producer, Orkla Foods dominates the market with major market share in this region. The companies leading position is due its strong hold in the ready to eat meal and frozen pizza. The company has three premium brands in frozen pizza category, of which Grandiosa dominates the market with major market share. The company offers healthier variants of these products to increase its market penetration in this region. The company have adopted brand acquisition and product launch strategy to gain more market share in the frozen food category. For instance, in 2013, company acquired Stabburet and Toro brand to strengthen its market position. Also, in 2015, Orkla Foods launched Pizza Bakeriet and Big One to maintain its leading position in the market. Some the other prominent players operating this market are Lantmännen Unibake, and Nomad Foods.

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Is Electronic Article Surveillance Systems Market profitable?

08 March 2019, EAS items incorporate EAS frameworks and EAS labels. An EAS tag is a security item utilized by retailers to avoid shoplifting in retail locations or pilferage of books from libraries. EAS labels are settled to stock or books and are expelled or deactivated by staff when the thing is purchased or looked at. EAS labels help in keeping robbery and shoplifting from stores, subsequently upgrading the operational proficiency and overall revenue of retailers. EAS frameworks utilize EAS innovation, which recognizes anything that goes through the gated range in a store. This ID is utilized to ready staff about any unapproved endeavor to take anything from a store.

EAS framework parts generally comprise of dispensable labels, reusable labels, advantage dissent labels, deactivators and detachers, and RFID labeling. The Global Electronic Article Surveillance Systems market has additionally been seeing the rising source labeling in the retail area. In any case, the restricted application regions of EAS frameworks could represent a test to the development of this business sector

Given the considerable income misfortunes retailers encounter every year because of robbery, administrators in the area keep on relying on the Electronic Article Surveillance industry to secure their inventories. Additionally, the Electronic Article Surveillance industry depends intensely on interest from the retail part for its items, which, through an assortment of means, track retail things to battle burglary from clients and representatives. Thusly, development in the business impeded amid the subsidence as downstream retail showcases confronted decreased customer spending.

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The consistent development of retail and expanding refinement of criminals year over year has constrained retailers of all sizes to receive "electronic article surveillance " (EAS) innovation to make items available to customers while securing against robbery. Retailers now can put resources into arrangements that, notwithstanding decreasing therapist, likewise lessen costs, enhance efficiency, upgrade customer fulfillment and make new wellsprings of focused separation. Upgraded EAS arrangements give basic choice backing at both the store and endeavor level by catching, conglomerating, translating, breaking down, reporting and brilliantly reacting to continuous operational information from stores, workers, stock, and customers. Another era of adaptable, integrated and interconnected frameworks concentrated on stock assurance and improvement and in addition base lessening is as of now being executed by numerous retailers worldwide to significantly upgrade their execution

One of the real drivers in the business sector is an expansion in frequencies of shoplifting and employee robbery mainly ascribed to the worldwide recession and high unemployment rates. This component is relied upon to fuel the interest for retail security arrangements, for example, EAS frameworks to shield items in retail locations. Most retailers are currently embracing a source labeling answer for decrease burglary and extortion. In source labeling the EAS labels are connected at the assembling source, and recycled from the retail location. Distribution lessens store finance costs, enhance deals, and include consistency all over the place from store operations to stock presentations. It not just aides in diminishing finance hours at the store required to apply labels, additionally expands the rate of time spent on offering and client administration. Along these lines, the developing pattern for source labeling in the Retail area helps in diminishing robbery as well as enhances its financials

 The development of the Global EAS Systems business sector is prevented by some genuine difficulties. One of the real difficulties in the business sector is the high execution expense of EAS frameworks. EAS frameworks including EAS doors and labels use advances, for example, RFID, electromagnetic, acousto-attractive, and microwave, which require high forthright venture.

The major vendors in the Electronic Article Surveillance Systems market include Checkpoint Systems Inc., Tyco Retail Solutions,ALL-TAG Security Americas Inc.,Ketec Inc.,NedapNV,Sentry Technology Corp., TAG Co.

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Vocational Truck Market Share, Size, Growth, Analysis, and Trends, by 2025

07 March 2019, The Global Vocational Truck Market is anticipated to witness significant growth in coming years owing to rising demand for vocational trucks across the globe to perform specific tasks. Vocational trucks are designed as per job type and operational requirements. If the end user wants to transport food and beverages, then the distribution van must have all the required interiors. The end user must be able to load the van comfortably and deliver the products without any damage or loss.

The increasing use of corrosion resistant and lightweight materials by manufacturing companies to reduce consumption of fuel can augment market growth. Manufacturers are expected to use aluminum bodies and parts to enhance payload and fuel efficiency. The advent of vocational trucks with increased storage space and accessibility to meet demand from fleet operators can drive the market in the coming years. In addition, the manufacturer’s ability to cope with frequently changing the requirement of consumers can positively influence market growth. They are likely to put additional efforts to understand the requirement and then customize the vehicle accordingly. An increasing number of mining and construction activities across the globe can fuel demand for concrete mixers and cranes. This, in turn, can augment market growth in the coming years.

Vocational Truck Market

Steadily increasing vehicle acquisition costs is expected to hamper market growth in the coming years. In addition, the lack of funds for replacement units can prompt manufacturing companies to extend cycling of vehicles for longer periods. Such replacements cycles can lead to reduced resale value and high operating costs, which in turn, can restrain market growth.

However, the introduction of advanced features by manufacturing companies to meet consumer demand can present lucrative opportunities for the market.

The market can be segmented on the basis of type, application, and end-user. Based on type, the market can be categorized into urban service, construction, distribution, and off-road trucks. Construction can further include concrete, mixers, dump, and crane trucks. Dump vans and cranes are primarily manufactured by small scale companies having the regional scope of business, whereas concrete mixer bodies are manufactured by large scale companies. Urban service encompass fire fighters, refuse, ambulances, and utility service vans. Distribution vehicles comprises racks for food and beverages transportation and specialty vans. Off-road trucks take account of petroleum exploitation, mining, and large construction projects.

North America is a prominent region in the market owing to presence of leading manufacturing companies. These companies are expected to offer vehicles loaded with advanced features to meet the consumer’s demand. In addition, supportive government initiatives to promote use of vocational trucks can impel regional market growth. According to a state program, local governments are likely to provide subsidies to consumers for purchasing near-zero (NZ) emissions engines. This, in turn, can boost sales and generate high revenue for the market in coming years. Hence, local manufacturing companies are focusing on the production of NZ emission engines to gain traction among consumers. For instance, Kenworth launched long-hood conventional named W990. The vehicle is designed to enhance performance in pickup and delivery, line haul, regional haul, and heavy haul operations. The vehicle is equipped with PACCAR MX-13 engine rated up to 510 horsepower.

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The Asia Pacific is likely to emerge highly lucrative owing to an increasing number of construction and mining activities in developing countries, such as Japan, China, and India. Introduction of advanced products by local manufacturing companies can also impel market growth in the coming years. For instance, Isuzu launched its new lightweight pick-up vehicle named TRAGA. The vehicle offers tight turning performance, and better loading and fuel efficiency to meet the consumer demand. In addition, TRAGA is equipped with a 4JA1 engine and the MUA transmission, which have been proven better for the company’s other vehicles. The company is planning to launch the vehicle in Indonesia and in other developing markets.

Europe is anticipated to emerge one of the promising regions in the market owing to rising product demand. Presence of leading manufacturing companies, such as DAF Trucks and VDL, can boost regional market growth in the coming years. The launch of environment-friendly vehicles by these manufacturing companies is likely to gain traction among consumers. For instance, DAF in collaboration with VDL launched a fully electric truck. The vehicle uses VDL’s e-power technology for electric operations. One full charging of batteries can be accomplished in 1.5 hours.

Some of the leading companies operating in the vocational truck market are Perterbilt, Ford Motor Company, VDL, Kenworth, and Autocar Company.

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Messaging Security Market is Projected to Rise at a Substantial Pace by 2025

05 March 2019, The global Messaging Security Market size is expected to rise at a considerable pace over the forecast period. Increasing popularity of cloud-based security messaging is one of the primary factors escalating the growth of the market. In addition, vendors are pouring significant funds into R&D activities, which is helping the market gain significant momentum over the coming years.

Rising need from various companies for instant messaging solutions that provide seamless security, full audit trails, identity controls, and administrative control is estimated to propel the market over the coming years. A majority of companies are focusing on message encryption as an essential component for security, which in turn is anticipated to work in favor of the market.

Instant messages can be further divided into public messaging, enterprise messaging, and wireless messaging. Burgeoning popularity of virtual appliance and SaaS based solutions is one of the key drivers for the market. Growing complexity of network infrastructure is, however, acting as a bottleneck in the growth of the market. Incorporation of presence awareness technology in messaging software is enabling real-time communication between individuals. This factor is also positively influencing the growth of the market.

Messaging Security Market

Instant messaging has been providing various real-time features for communications including text chat, VoIP conferencing, application sharing, and remote control. Comprehensive instant messaging features also enable timely delivery of business communications and they improve productivity by reducing delays traditionally associated with e-mail, phone, fax, and voice mail, with add-ons such as VoIP conferencing to enhance interactions between employees, customers, and vendors, both person to person and group to group.

Although IM has significant advantages, including easy and instantaneous communications, it also provides a great security risk. Instant messages pose a significant risk to business users, which typically do not have control over each employee’s desktop. As unmanaged use of consumer IM clients proliferates, the potential risk for error increases. IM delivered viruses, IM spam, lack of communication audit trials, and unchecked dissemination of proprietary company information were some of the threats associated with uncontrolled IM use. These factors are expected to challenge the growth of the market.

Public IM products contain no provisions for message logging, confidentiality, or security. IM protocols are usually very difficult to control with existing network security products, as they were designed to allow communications between consumers across the public internet under any possible configuration. Attempts by administrators or security personnel to block IM traffic by closing firewall ports often fail, as most of these applications are “port agile”, often rolling over to ports that must remain open for users to access the internet. These factors, collectively, are inhibiting the growth of the market.

There are several messaging policies governing messaging security, including no-protection, integrity-messages, and privacy-messages. While integrity-messages should be signed, privacy-messages must be both encrypted and signed. Integrity and confidentiality policies contain a list of authorized senders. In addition to signing, a policy may specify encryption of messages. Messages can only be encrypted using a list of intended recipients.

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IM is regulated by government and industry regulatory requirements governing content, privacy, and retention. Logging IM content has emerged either as a business need or a statutory requirement across several sectors. For instance, the Securities and Exchange Commission (SEC), NASD, and NYSE require U.S. brokerages to retain and archive all digital communications with customers for periods up to 6 years. SEC also mandates that all communications with external investment banking clients be logged and analyzed for potential security trading violations.

Asia Pacific and Europe are anticipated to be promising destinations for messaging security providers in the global arena owing to supportive government regulations. Some of the prominent companies operating in the global messaging security market are McAfee Inc.; Cisco Systems; Trend Micro Inc.; and Symantec Corp.; Proofpoint Inc.; Websense Inc.; Microsoft Corp.; Sophos; Google Inc.; Panda Security SL; Clearswift Ltd.; and Barracuda Networks Inc.

The market is likely to witness an increase in the number of mergers and acquisitions. While existing vendors are looking at acquisitions as a way of broadening their product portfolio, new entrants are trying to venture into the market through joint ventures. In July 2013, McAfee acquired Stonesoft, a Finland-based security firm. It helped McAfee improve its next generation firewall technology for its customers.

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Global Animal Health Market is Poised to Witness Steady Expansion by 2025

01 March 2019, The global Animal Health Market is poised to witness steady expansion in terms of revenue over the forecast period of 2017 to 2025. Advancing veterinary care technologies coupled with high prevalence of zoonotic diseases is expected to drive market growth. Rise in animal food-borne diseases globally is projected to promote adoption of pharmaceuticals and animal vaccines. This factor is expected to give a fillip to market expansion. Growing demand for protein rich food has given rise to commercial animal farming to increase production of meat cattle, milch, and other livestock. Growing trend towards the adoption of companion animals is also expected to promote veterinary healthcare in the forthcoming years.

There is an explosive rise in the demand for meat and poultry among other animal products. Rise in global population is also projected to drive the market over the forecast period. As per a report by the UN Department of Economic and Social Affairs (UN DESA), the global population is projected to reach nearly 9.7 billion by 2050. In the same year, around 795 million people will be malnourished or undernourished, according to the International Fund for Agricultural Development (IFAD).

Animal Health Market

Rise in food-borne diseases is a major concern for the meat and animal products industry. Hence, companies focus on research and development for vaccination and pharmaceuticals to prevent and control contaminations and possible risks of diseases. This is expected to propel the global market in the coming years. Advancements in pet care technologies, such as vaccine banks, mobile technology, and data management systems among others could further fuel growth.

Major types of production animals include cattle, poultry, goat, sheep, fish, and swine among others. Dogs, cats, and horses are some of the most popular companion animals. Concerns over food safety and increased efforts to promote veterinary healthcare are expected to propel the production animal sector over the forecast period. Long term health and sustainability are expected to be key markets trends over the coming years. According to Food and Agriculture Organization (FAO), one-third of the overall human protein consumption in emerging economies is based on animal-based food products. This is anticipated to drive the demand for livestock productivity. This factor is anticipated to impel their market share in the forthcoming years.

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Some of the major animal health products include vaccine, pharmaceuticals, diagnostics, and feed additives among others. Government organizations have increased focus on improving agriculture and animal care practices which in turn is expected to drive the demand for both medicinal and nutritional feed additives. Advancements such as inclusion of probiotics, enzymes, antioxidants, and metabolic modifiers in feed among others will further impel the demand for these products. Demand for vaccine would also witness significant rise in the near future. High adoption of pets and awareness regarding short- and long-term health check-ups may drive market expansion. Technological advancements and rising research and development is expected to further drive the demand for vaccines in near future.

North America is expected to hold a significant market share in the near future on account of concentration of top companies, access to advanced technology, and government efforts to promote healthcare infrastructure and initiatives for vet health. Asia Pacific, on the other hand, is projected to witness significant rise in market revenue owing to the prevalence of diseases such as Ebola and Swine flu coupled with efforts from regional governments on management and eradication of these diseases

Major participants operating in the animal health market are Boehringer Ingelheim; Phibro Animal Health; Elanco; Zoetis Inc.; Ceva Sante Animale S.A.; Vetoquinol; and Bayer among others. The market is characterized by intense competition. Companies engage in mergers and acquisitions, regional expansion, product launches, and product differentiation among other business strategies. For instance, in 2018 Zoetis acquired Abaxis, which is one of the leaders in veterinary Point-of-Care (POC) diagnostic instruments. This transaction is expected to provide the former a new platform for product sales when it comes to consumables and diagnostic instruments.

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Herbal Medicine Market Forecast by Product and Indication

20 February 2019, The global Herbal Medicine Market is expected to reach USD 117.02 billion by 2024, driven by rising popularity of herbal therapeutics compared to conventional drugs. The market for herbal medicines and remedies is anticipated to record profitable growth due to their cost-effectiveness as compared to allopathic ones.

Herbal Medicine Market

In 2016, Europe was the largest market for traditional medicines, contributing to 40.8% of the share and is expected to retain its leadership during the forecast period due to shifting from conventional drugs to herbal products. Fewer side effects and low toxicity compared to allopathy products are expected to provide a competitive advantage over other medicines in the market. Additionally, ready acceptance of herbal products owing to its benefits is the key factor for market growth and is expected to play a significant role in future.

Increased preference of complementary and alternative medicine (CAM) among others has resulted in the growth of herbal medicines in Asia Pacific. Asia Pacific is expected to record the fastest CAGR of 6.8% over the forecast period. Furthermore, Europe is anticipated to generate maximum revenue over the forecast period due to increasing awareness created by various associations such as Association for Natural Medicine in Europe (AIME).

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Concerning product segment, tablets & capsules are expected to witness the fastest growth owing to increasing acceptance of tablets over extracts and powders. Furthermore, properties such as high dose accuracy essential for optimum therapeutic effect will, in turn, promote the herbalism market growth. The extracts segment is expected to grow at a lucrative rate as they show an immediate therapeutic effect on administration.

For instance, in geriatric patients, extracts and other liquid dosage forms are preferred for administration as tablets show delayed therapeutic effect. Furthermore, extracts provide high potency as they possess only the active ingredients and no fillers which are present in tablets & capsules.

The rigorous focus on developing better extraction and purification techniques by herbal medicine manufacturers is expected to fuel the market. Furthermore, respective governments are also introducing several strategies to promote the uptake of herbal medicine market. For instance, in July 2017, the Chinese Ministry of Science and Technology invested USD 12.5 million for development of herbal treatments for the treatment of cancer and HIV/AIDS.

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Coconut Water Market Forecast by Form, Packaging, Distribution Channel

19 February 2019, The global Coconut Water Market is expected to reach USD 5.86 billion by the end of 2025. Shifting customer preference towards healthy refreshing and rehydrating drinks from carbonated drinks has shifted the positioning of coconut water from a niche health product to a daily drink. The global increase in demand has outstripped supply, which is largely addressed by Asian countries such as Thailand, Indonesia, Philippines, and India.

Coconut water is largely consumed in liquid form, which continues to dominate the market. However, it has a short shelf-life and tends to lose its nutritional benefits when exposed to air and temperature. While liquid form will continue to have a high market share, relatively high demand is expected in the powdered coconut water. Powdered form retains natural flavors and nutritional benefits for a longer duration.

North America and Europe are expected to foresee volume growth at CAGRs of more than 20.0% from 2017 to 2025. In the U.S., coconut water has gained adoption as a ready-to-drink (RTD) beverage and is increasingly perceived as an alternative to processed fruit juices and carbonated drinks.

Product innovation is one key strategy adopted by companies, wherein coconut water is available in multiple flavors including pineapple, mango, lime, mango, and watermelon. Flavored coconut water has gained popularity among athletes and fitness enthusiasts.

In Asia Pacific, fresh coconut water is highly preferred, mainly in tropical countries. However, packaged coconut water is expected to grow with the increasing adoption of packaged food and beverages at large. Factors such as convenience and hygiene are expected to play a critical role in the growth of packaged coconut water in the Asia Pacific region.

In addition to flavors, companies are focusing on adopting new packaging designs to offer convenience in consuming coconut water while on-the-go. Tetra packs are the preferred form of packaging and have seen adoption by multiple brands such as Vita Coco, ZICO, and O.N.E.

Tetra packs are expected to continue to dominate the packaging space, followed by plastic packaging. In 2017, tetra packs commanded more than 40% of the market and is expected to continue to dominate the market.

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The market is fragmented in nature with the presence of multiple companies having various active brands. Over the coming years, companies are expected to launch new products, focus on product packaging and business expansion. Mergers & acquisition is also evident where established companies such as The Coca Cola Company and New Age Beverage Corporation have acquired companies to strengthen their position in the market.

While New Age Beverage Corporation acquired Maverick Brands LLC in 2017, The Coca Cola Company acquired ZICO, a popular coconut brand. In addition, food products companies are investing in the market to mark their presence. For instance, in February 2018, Danone, a leading food products company, invested USD 30 million in Harmless Harvest brand. Harmless Harvest will use the funds for expanding its product portfolio and strengthening its distribution channel.

Hexa Research has segmented the coconut water market report based on form, packaging, distribution channel and region :-

Segmentation by form

    • Liquid

    • Powder

Segmentation by packaging

    • Tetra Pack

    • Plastic Bottles

    • Others

Segmentation by distribution channel

    • Offline

    • Online

Segmentation by region

    • North America

    • Europe

    • Asia Pacific

    • Central & South America

    • Middle East & Africa

Key countries market

    • U.S.

    • UK

    • Germany

    • China

    • India

Key players analyzed:

    • All Market Inc.

    • Naked Juice Company

    • New Age Beverages Corporation

    • Celebes Coconut Corporation

    • Vaivai SAS

    • C2O Pure Coconut Water, LLC

    • PepsiCo

    • The Coca-Cola Company

    • Harmless Harvest

    • COCOZIA

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