Global photo merchandising market is expected to witness significant growth in the coming years
owing to the increase in demand for customized photoproducts and the trendy
gifting culture worldwide. Photo merchandise refers to personalized decoration
and gifting products that use photos. They are specially used by corporate
offices and consumers.
The market is driven by
factors like growth in gift culture for different occasions, festival and other
personal purposes and increasing adoption of gift culture by the corporate
offices. Moreover, sales of personalized photo products especially during the
festive season, increasing spending power of consumers and increasing
disposable income is also driving market. However, decreasing average living
space in the developed areas are hampering wall décor segment, which also
affects the growth of this market. Introduction of 3D printing and 3D photo
items is one of the trends observed in the market. Different festivals and
occasions happening along the year are expected to bring opportunities for the
market vendors.
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The market is categorized on the basis of type,
distribution channel and geography. On the basis of type, market is divided
into photo cards, wall décor, photo gifts, and calendars. Wall décor segment is
expected to lead the photo merchandising market due to the developing
infrastructure, especially in the developing economies.
Based on distribution channel, market is bifurcated into
in-store and online shopping portals. Online shopping portal segment is
accounted for larger share of the market owing to increasing preference and
availability of huge variety of products.
Geographically, market is segmented as North America,
Latin America, Europe, Asia Pacific and Middle East & Africa. Asia Pacific
followed by Western European regions are expected to dominate photo
merchandising market owing to the increasing infrastructural developments in
the region and is anticipated to register significant growth in future due to
adoption of 3D photo printing technology. The key players in photo merchandising
market include Hallmark Licensing, American Greetings, CafePress, Cimpress and
Shutterfly.
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