The global oxidation hair dye market is estimated to gain huge traction in the forthcoming years. As per the recent trends observed, hair dyes have constituted a major part of cosmetics product that are commonly used. Semi-permanent and permanent hair dyes are the two formulation types in the hair dye market. Oxidative colorants are popularly marketed as permanent hair dyes. These products are known for polynuclear molecules, which serve as a bleaching agent for the natural pigment of hair.
“The toxicological and skin-sensitizing profile of ingredients used in the production of oxidized hair dye products has mandated a further investigation into it. These have a potential risk of causing dermatitis and skin cancer. The perennial concerns are now being addressed with the help of advanced technologies and the patent oxidation process can be expected to remain a dominant methodology in hair dye manufacturing industry during the upcoming years.”
Oxidized hair colors have gained popularity as it is being increasingly identified as a fashion statement across millennials. This is a major factor driving the demand for oxidation hair dye market. However, European Commission Scientific Committee on the Consumer Safety has identified some hair dye products as potent sensitizer that have a possible causality to cause serious health hazards. Ursols and the Furreins colorant products contain secondary amines that are highly carcinogenic. These have the capability of forming carcinogenic nitrosamine derivatives when exposed to atmospheric pollution. Due to these drawbacks, oxidized hair dyes market demonstrated a low traction. These factors have impelled the key players in the market to revisit their strategies related to the use of amines induced ingredients to manufacture their hair dyes.
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The advent of advanced technologies has facilitated the use of high-performance liquid chromatography (HPLC) method to effectively scrutinize the genotoxicity and carcinogenicity levels. Increasing investment in research and development (R&D) activities is revolutionizing overall safety assessment strategy and is, therefore, creating opportunities for the new entrants striving to establish themselves in the global market.
The stringent government regulations related to the use of chemical-laden products is further hampering the market’s proliferation. The growing use of henna as a color ingredient has gained traction over the hair dye precursors. The rising consumer awareness is positively affecting industry performance.
The oxidation hair dye market has been categorized based on the key regions as North America, Europe, Asia-Pacific, Latin America and Africa. The strong growth of North America’s e-commercial industry has enabled an upsurge in the sales volume generated from this region.
Some of the prominent players dominating the oxidation hair dye market include L’Oréal, COTY, Shiseido, Kao, Henkel, Revlon, HOYU, YoungRace, Developlus, Aroma, and Godrej among others. The market participants have identified the major distribution channels, supply chain mechanism, industry cost structure and production capabilities. Changing competitive dynamics of the industry has set the oxidation hair dye market to grow at an exponential rate during the forecast years. L’Oréal has launched ‘no ammonia’ products called Casting Crème Gloss. Absence of ammonia has made L’Oréal as one of the most popular brands in India and the rest of the world.
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