The global handkerchief market size is expected to reach USD 14.05 billion by 2028, according to a new report by Million Insights. It is expected to expand at a CAGR of 4.8% from 2021 to 2028. Consumers’ increased preference for personal care products, coupled with the rising demand for environment-friendly products, will drive the market. Increased use of handkerchiefs among men and women for multiple purposes, such as hygienic and fashion, will drive the market globally. In the last few decades, handkerchiefs have been largely replaced by facial tissues. However, the growing awareness among consumers about environment-friendly products helps them realize facial tissues have adverse effects on the environment as they are not recyclable. These factors have led to a shift in consumers’ preferences toward handkerchiefs as they are reusable and durable.
The growth of the middle-class population, rise in disposable income, and increased spending on fashionable and trendy products will drive the market in the years to come. The product plays a vital role for anyone’s personal hygienic purposes, such as wiping the face or hand or blowing one’s nose. It is an important tool in everybody’s life as it is used to dry the wash hands, clean the running nose, and dumb away forehead moisture. Handkerchiefs made of cotton or silk materials have high acceptance among consumers.
Manufacturing companies are launching new products by considering consumers’ choice preferences and are coming up with a variety of design patterns and sizes to attract a large number of consumers across the world. The availability of top brands and consumers’ inclination toward trendy products make handkerchiefs an essential tool for every individual.
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Product Type Insights:
The cotton segment held the largest share of more than 60.0% in 2020. Cotton products have high demand in the global market as they have high absorption power, high durability, and are light in weight, making them a favorite among users. There are a variety of cotton used to make handkerchiefs like sateen cotton, organic cotton sateen, cotton lawn, and cotton poplin.
The silk segment is estimated to register the fastest growth rate of 5.2% from 2021 to 2028. Silk is softer in touch, good for human skin, and most hypoallergenic of all the fabrics. Silk hankies are widely used as a pocket square as they are used as a decorative accessory in a suit pocket. The easy availability of top brands in a variety of design patterns and increasing demand for pocket squares will drive the segment in the years to come.
List of Key Players of Handkerchief Market
- Kamawanu
- Libeco
- Gucci
- Ralph Lauren
- Louis Vuitton
- Dior
- Levi Strauss & Co.
- Selected
- Adidas
- Nike
- Versace
- The Dapper Tie
- Ted Baker
- Chanel
- Prada
COVID-19 Impact:
The economic slowdown in the COVID-19 pandemic has had a negligible impact on market growth. As most of the countries worldwide faced the lockdown, like other industries, the textile industry also witnessed a slowdown in economic growth during the pandemic period. However, the market sustained during this period owing to the easy availability of the product through online portals. It is expected that as things get normalized post-2021, the textile industry is expected to pace up its operation. This, in turn, is expected to open new growth opportunities for the market in the upcoming years.
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