The growing volume of betting is driving the revenue generation across the sports betting market

Global Sports Betting Market is estimated to grow significantly in the forecast period owing to the rapidly growing preference for digital platforms and growing internet penetration that gives easy accessibility to customers for online sports betting. Sports betting is a kind of gambling activity that involves prediction of a sport result and placing wagers accordingly. Sports betting is similar to the traditional probability games like dice, roulette, or cards.

Digital revolution in sports industry is the primary factor responsible for the growth of sports betting market. Digital platforms allow customers to place bets from any remote location around the world. The growing popularity of e-sports is forcing bookies to bet on different e-sports matches, now including tennis, golf, and rugby. The growing volume of betting is driving the revenue generation across the sports betting market.

Extensive use of digital platforms and increasing demand from customers (betting supporters) is driving the growth of sports betting market. The rising popularity of virtual sports betting is one of the key trends in sports betting market. Several bookies prefer virtual sports betting due to increasing fascination of online and sports video games. Virtual betting is impartial since it predicts the results from the computer algorithm. In addition, virtual sports betting is integrated with innovative and highly advanced graphics that attract players.

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The high-quality videos of events and matches offer expansive opportunities for customers in online sports betting market. Moreover, the increase in number of initiatives taken to legalize sports betting will affect the growth of sports betting market in the years to come. However, sports betting market is facing few downsides like stringent government regulations for most sports, lack of consumer awareness and the growing rate of criminal activities.

Sports betting market is categorized on the basis of type, application, and geography. On the basis of type, sports betting market is divided into association football (soccer), American football, basketball, hockey, mixed martial arts, and boxing. Based on application sports betting market is divided into draw games, instant games, lotto, numbers games, and others.

Geographically, sports betting market can be segmented as North America, Europe, Asia Pacific, and Middle East & Africa. The Americas are predicted to be the major revenue contributors to the sports betting market due to the extensively rising popularity of sports betting in this region. The prominent players in sports betting market include Lottery, William Hill, Bet365, Ladbrokes, Paddy Power, Bwin, Betfair, Unibet, and Paddy Power Betfair among others.

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The sports betting segment dominated the Online Gambling market in 2016 with more than 40% of the revenue

21 November 2018, The global Online Gambling Market size is anticipated to reach USD 73.45 billion by 2024 owing to rising prevalence gambling across the globe. Technological advancements and addition of new regulations are expected to boost market demand over the forecast period. Furthermore, growing adoption of smartphones and tablets and easy access to online platforms are anticipated to drive the market.

Companies are focusing on developing mobile applications with secure money transfer facilities so that punters can easily place their bets online in real time. For instance, companies such as Bet365 Group Ltd., Paddy Power Betfair plc., and Betsson AB have mobile applications on different platforms such as iOS and Android. Moreover, a number of countries are legalizing gambling with each passing year. For instance, in December 2016, the parliament of Japan passed a law to legalize casinos after holding it for 15 years.

In 2016, the sports betting segment led the market and accounted for more than 40% of the revenue. It comprises various sports tournaments such as cricket, basketball, tennis, and other games. For instance, the sports betting segment turnover for Bet365 Group Ltd. went up by USD 2.3 million in 2016 owing to increasing football tournaments and cricket leagues. Increasing number of people betting on such events and easy accessibility to online gambling websites and applications are anticipated to present considerable growth opportunities for the market.

Online Gambling Market

The online gambling and betting industry is anticipated to grow at a faster pace due to favorable regulatory environment. Moreover, rising disposable income of consumers and adoption of Internet-based devices are increasing revenues of the online gambling market worldwide. However, certain regions are likely to record sluggish growth due to strict government regulations, thus affecting overall revenue generation.

Europe dominated the market in 2016, valuing USD 16.42 billion in the market. This is due to the fact that online gambling is legal in a large number of countries such as France, Germany, and Italy. Countries such as U.K. and Germany have well-developed technology and infrastructure. Moreover, they have witnessed increased usage of smartphones and tablets for playing online gambling games on applications provided by companies such as Betsson AB and Bet365 Group Ltd.

The global online gambling industry is highly fragmented in nature and is marked by presence of several players operating across the world. Companies are focused on expanding their presence in the market through various strategic alliances such as diversification in online services.

For instance, in August 2015, Paddy Power announced a merger with Betfair for Euro 5 billion in order to increase its penetration in the online market and overcome regulatory hurdles. Key companies in the online gambling market include William Hill plc.; Bet365 Group Ltd.; Paddy Power Betfair plc.; Betsson AB; Ladbrokes Coral Group plc.; Amaya Inc.; 888 Holdings plc.; Sky Betting & Gaming; Kindred Group; and GVC Holdings plc.

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Hexa Research has segmented the Australia footwear market report based on type and distribution channel:

Segmentation by Type, 2015 - 2025

    • Women

    • Men

    • Children

Segmentation by Distribution Channel, 2017

    • Online

    • Offline

Key players analyzed

    • Nike, Inc.

    • adidas Australia

    • H & M Hennes & Mauritz AB

    • PUMA SE

    • Kickstarter, PBC

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