17 June 2019, Global digital intelligence platform market is estimated to grow at a significant CAGR of 16.71% due
to the growing development of cloud-based technologies. Digital intelligence
platforms are specially designed to gain real time insights for business. They
use data management tools that gather, store and manage consumers’ data. This data
is then required by the companies to understand consumer behavior and satisfy
their needs accordingly.
Rise in demand from
mobile applications, increasing popularity of online shopping, rising user base
on social media and other e-commerce portals are few factors that drive the
growth of this market. Additionally, growing awareness about customer
transaction tracking, sales recording and gaining customer insights are
propelling the market growth. However, complex data integration, unskilled
labor are the factors restraining the growth of digital intelligence platform
market. The advent of enhanced analytics solutions is one of the major trends
observed in the market. However, market witnesses challenges like storage for
large data volume of organizations to manage large databases.
The market is
categorized on the basis of component, application, organization size, end user
and geography. On the basis of component, market is divided into energy
optimization, data and analytics management. Data management segment is
anticipated to hold a larger market share due to increase in need for real time
consumer information to make efficient decisions on digital platform.
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| Digital Intelligence Platform Market |
Based on application, market is divided into smart
phones, email, web, kiosk, company website, social media and others. Smart
phone segment is predicted to lead digital intelligence platform market due to
increasing adoption rate among consumers. Company website is also expected to
grow significantly due to increasing demand by companies for customized
solutions for their end users.
In terms of organization size, market is split into large
enterprises and small and medium enterprises. Small and medium enterprises are
expected lead the market due increasing acceptance of digital intelligent
platforms at a speedy rate. Based on end user, the market is bifurcated into
healthcare, BFSI, e-commerce & retail, public sector, IT & telecommunication,
travel, and others. Owing to the growing attraction of online shopping and
other services, e-commerce & retail industry is expected to dominate
digital intelligence platform market in the coming years.
Geographically, market is segmented as North America,
Europe, Asia Pacific and Middle East & Africa. North America is expected to
hold larger share of the market owing to the increasing technological
advancements, rising adoption from various purposes and well-developed
infrastructure.
The prominent players in digital intelligence platform
market include Adobe Systems, Cxense, Google, Inc., New Relic, IBM Corporation,
Localytics, Optimizely, Evergage, MindSEO, SAS Institute Inc., Bertin IT,
Mixpanel, Webtrekk GmbH and among others.
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