17 June 2019, Global online video platform market is anticipated to witness exponential growth in the
forecast period. An online video platform (OVP) provided by a video hosting
service enables users to convert, upload, store, and play back video content on
the Internet, frequently via a structured, large-scale system that could
generate revenue.
The factors that propel the growth
of the market include increasing acceptance of live video online streaming,
upsurge in online video consumption, increasing consumer demand for content
delivery anywhere, anytime, and on multiple devices, increasing use of mobile
phones, tablets, BYODs, PCs, and connected TVs delivering economical video
services.
On the other hand, there are factors
that may hamper the growth of the market including free open-source video platforms.
Online video platform market is anticipated to grow at a significant CAGR of
18.3% in the upcoming period as the scope, product types, and its applications
are increasing across the globe.
 |
| Online Video Platforms Market |
The market may be explored by type, application, end
user, and geography. Market may be explored by type as Mobile Video Live
Streaming, Video Content Delivery Network, Video Analytics, Video Content
Management, and Others. The “Video Content Management” segment led the online
video platform market in 2016 and will continue to lead in the forecast period.
However, Mobile Video Live Streaming is anticipated to surpass in terms of
growth in the forecast period.
The key applications that could be explored in this
market include Commercial Video Platform, Video Sharing, and Others. The “Video
Sharing” segment led the market in 2016 and will continue to lead in the
forecast period. Video Sharing segment is followed by commercial video
platform. Based on end users, the market could span Content Creator,
Individual, and Brand & Enterprises. The “Brands & Enterprises” segment
led the market in 2016 and will continue to lead in the forecast period.
North America accounted for the major share of the online
video platform market in 2016 and will continue to lead in the forecast period.
The factors that could be attributed to the growth include high demand for
video games, and technological advancement. North America is expected to be
followed by Asia-Pacific region in the forecast period.
Some of the key players that fuel the growth of the
online video platform market are IBM Cloud Video, Brightcove, Piksel, Ooyala
(Telstra), the Platform (Comcast Technology Solutions), Samba Tech, Kaltura,
Arkena, Wistia, Ensemble Video, Xstream, Viocorp, Media Platform, Vzaar and
Anvato (Google). The leading companies are taking up partnerships, mergers and
acquisitions, and joint ventures in order to boost the inorganic growth of the
industry.
No comments:
Post a Comment