25 June 2019, Global water softener market is projected to grow considerably in the forecast period
owing to the increase in demand for water softeners from the developing as well
as developed economies. Water softeners or water softening systems remove
minerals from the water and make it soft. The removal of these minerals from
the hard water reduces odor, taste, and entire solid elements. Water softeners
are available in different shapes and sizes suitable for different pipes.
Due to increasing
adoption of water softeners in industries like chemical, textile, refineries,
food processing, etc. water softeners are gaining popularity worldwide. The
drivers of water softener market are technological innovations in water
softeners, industrial growth, increasing use of softening equipment to maintain
the quality, better fabric cleaning, and uses less detergent. However,
increasing market of substitutes that add ‘softeners’ in their products and
strict government policies are expected to hinder the market growth.
The recent trends
observed in water softener market are increasing focus of manufacturers for the
development of innovative softeners that reduce wastage. Nonetheless, lack of
labor and significant maintenance cost are challenging the market growth.
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Market is categorized on the basis of
type, process, end user, and geography. Based on type, market is divided into
manual water softener and electrical water softener. Electrical water softener
segment leads the market due to added functionalities and high efficiency.
On the basis of process, market is
bifurcated into ion exchange, reverse osmosis, and distillation. Ion exchange
segment is expected to dominate the market owing to improved efficiency offered
by the process. Moreover, reverse osmosis process is also expected to register
significant growth in future since it is cost efficient and offers improved
sustainability. In terms of application, market is split into commercial,
industrial, and residential. Residential segment is expected to grow significantly
due to growing urban population.
Regionally, market is segmented as
North America, Latin America, Europe, Asia Pacific, and Middle East &
Africa. Owing to growing migration from rural to urban areas, Asia Pacific
region is expected to dominate the market. Middle East, North America, and
Europe are also the dominant regions due to developing catering industry that
increases the demand of water softeners. The prominent players in water
softener market are Haier, O. Smith, Culligan, 3M, and EcoWater Systems.
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