The global hookah market is set to witness a robust growth during the forecast period. Traditional hookah is a blend of tobacco, glycerine and honey. It contains varying amounts of nicotine. While some claim, hookah to be tobacco-free, certain tests have confirmed the presence of nicotine in it. Since hookah is being looked upon as a safe alternative to cigar or cigarettes, it is largely appealing to the consumers. Though, the safeness remains a big cause of concern for hookah as it contains nicotine which is very a highly addictive drug. In the past two decades, hookah parlours are running on a commercial scale under various flavours.
Hookah market is driven by rise in demand for flavoured hookah in the young population followed by large presence of hookah parlours in the metro cities. In addition, the market is driven by flexible regulations laid by authorities in respective regions adds to the market growth. Moreover, preference for flavoured hookah contributes to the market demand. However, side-effects associated with excessive consumption of tobacco is likely to degrade health. Also, the expensive nature of flavoured hookahs impedes the market growth.
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Based on type, the hookah market is segmented as strong, mild and light. Based on flavour, the market is segmented as fruit confectionery and spices. Fruit segment dominates the market. By distribution channel, market is segmented as direct and indirect channel. Direct channels comprises restaurants, bars and cafes. Indirect channels include specialty store, e-commerce, modern trade and store formats.
Geographical segmentation for hookah market spans North America, South America, Europe, America, Middle East and Africa. European market is likely to dominate the international market scenario owing to presence of young population and availability of attractive flavours. IoT is another reason for market progress.
North American market is growing at an unprecedented rate due to the presence of young population and inception of hookah parlour all across the U.S. Flexible norms and regulations for starting a hookah business is likely to propel the market growth during the forecast period. The key players profiled in the hookah industry report comprises Afzal Shisha, Starbuss Tobacco Inc, Social Smoke Inc, Argelini Corp, Fumari Hookah, Haze Tobacco, Tangiers Tobacco Ltd, Fakher Tobacco Trading.
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