Nutrition drinks market is expected to grow significantly in the forecast period due to increasing awareness among consumers for nutritious drinks. Nutritional drinks are healthy balance of carbohydrates, protein and fats. They are beneficial for individuals with appetite loss, bodybuilders and athletes, or patients recovering from illness.
Factors influencing the growth of nutrition market are increase health conscious population, growing awareness of the health benefits associated with nutritional drinks, and rise in number of nutrition drinks manufacturers. Moreover, rise in adoption of nutrition drinks by sportsmen and athletes is also fuelling the market growth. However, easy availability of cheaper substitutes and adverse effects on human health due to overconsumption of nutritious drinks are hampering the growth of nutrition market.
Innovative marketing strategies and enhancements in packaging technology are few trends observed in the market. Additionally, rise in demand from developing economies is expected to offer opportunities to the market players for more production.
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Nutrition drinks market is categorized on the basis of source, packaging, distribution channel, end user, and geography. On the basis of source, nutrition drinks market is divided into casein, soy, help, rice, egg, whey, and others. Whey contributes significantly to the market since it is an important source of protein. Based on packaging, the market is divided into bottles, cartons, and cans. Cartons and bottles segment are expected to lead the market.
In terms of distribution channel, market is bifurcated into speciality stores, supermarkets and hypermarkets, retail outlets, e-commerce, convenience stores, etc. Supermarkets and hypermarkets segment accounts for significant share of nutrition drink market due to availability of products on discounted rates. Based on end user, nutrition drinks industry is divided into kids and adults. Adults segment is predicted to lead the market in future due to high demand from sportsmen and athletes.
Geographically, market is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is expected to dominate the market due to growing popularity of sports that ultimately increases the demand for nutrition drinks. Further, North America and Middle East & Africa are also expected to lead the market in the forecast period. The leading players in nutrition drinks market comprise SlimFast, The Kellogg Company, Powerful Yogurt, Orgain, PMV Nutrient Products Pvt Ltd., CP Kelco, Nutrineo, Inc. and others.
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