Organic infant food market is anticipated to grow considerably in the forecast period due to rise in number of working women and increase in birth rates. Organic infant food is the baby food processed without pesticides or synthetic fertilizers. It does not contain colors additives, artificial flavors, or preservatives. These formulations are milk-based and include healthy quantity of iron, which is beneficial for infants under a year.
Organic infant food market is driven by the growing awareness of organic baby foods, increase in parental health issues and breastfeeding restrictions and increasing initiatives by government for better baby health. Moreover, increase in spending power of consumers is also expected to drive the market. However, in exorbitant prices for baby food in comparison to the conventional baby food is restraining the market growth.
Rising preference of consumers for online shopping of organic infant food is an emerging trend in the market. Increasing government and private investments in organic baby food market is an opportunity for the market players. Moreover, market players are adopting strategies like acquisition, product launch, and collaboration to establish significant market position.
Organic infant food market is categorized on the basis of product type, distribution channel, and geography. On the basis of product type, market is divided into dried baby food, prepared baby food, infant food formula, and others. Infant food formula segment is predicted to hold larger share of the market due to rising birth rate on the global scale.
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Based on sales channel, market is divided into online sales and offline sales. Online sales is expected to lead the market due to rise in smartphone penetration, internet of things (IoT), and growing trend of online shopping.
Geographically, market is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to dominate the market due to rise in demand for organic food products. Asia Pacific is also expected to lead the market in future.
The key players profiled in organic infant food market are Abbott laboratories, Nestl S. A, Hero Group, Amara Organics, Danone, Plum organics, The Hein celestial group, North Castle Partners, LLC. HiPP GmbH & Co. Vertrieb KG, and Baby Gourmet Foods Inc.
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