Global bran market is expected to witness a massive growth in the forecast period. Bran, which is also known as miller's bran, consists of the hardest outer layer of cereal grain. It is a combination of aleurone and pericarp. Along with germ, it is an essential part of whole grains and is mostly formed as a byproduct of milling in the production of refined grains. Bran is found in cereal grains, which includes rice, corn, wheat, oat, barley, rye and millet. Bran is not equivalent to the product named chaff, which is a coarser peeling material that surrounds the grains but does not form a part of the grain itself.
Bran consists of vital fatty acids and is rich in fiber that has substantial quantities of starch, vitamins, proteins and dietary supplements. There is a huge upsurge in the demand for nutritious and healthy food, which is leading to a rise in the requirement for bran products. Bran contains proteins that aids in the formation of enzymes, some other chemical processes and also has higher fiber content that has the ability to absorb the cholesterol of the intestine and can also control constipation. These are some of the significant dynamics that are helping the bran market to progress tremendously in the present scenario.
Experiments have concluded that bran can be used to lose weight effectively and can lower the ratio of cancer. Owing to these reasons, the demand for bran has been increasing and will endure among the consumers, which will eventually allow the market to propel in the estimated time span. Consumers are also looking forward to more of gluten-free products as the celiac disease has been surging and the products associated with gluten can prevent this. These health-related factors will also expand the bran market massively.
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The bran market is segmented on the basis of product (oat bran, rice bran, wheat bran, oil bran, others); by end users (hypermarkets & supermarkets, online , convenience stores, food & drink specialty stores, others) and by region (USA, China, Europe, Korea, India, Japan).
Geographically, market holds its largest share in the USA as the consumption of bran is higher. Also, India is likely to dominate the market during the forecast period as people in this country suffer from cardiovascular, is why the demand for bran has been increasing. Followed by this, China and Japan will also witness decent growth in the forthcoming years. In the near future, market will continue to come up with some extraordinary product innovations to attract new consumers and investors, for them to continue the domination.
Some of the prominent key players profiled in the bran market report are Bulk Barn Foods, Hindustan Animal Feeds, Siemer Milling Company, Kellogg’s, Mornflake, Bob’s Red Mill, Milanaise, Flahavans, Ceres Organics, Quaker, Now Health Group, Jordans, Harinera Vilafranquina, Grocery & Gourmet Food and Hodgson Mill. All the leading companies are including mergers and acquisitions, partnerships and joint ventures to enhance the growth of the market efficiently.
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