The global wet wipes market is anticipated to rise at a staggering CAGR during the forecast period. A wet wipe is commonly known as wet towel is a moistened piece of paper that comes folded and covered with essence for convenience. With the boom in fashion industry, personal hygiene products are gaining a higher traction.
Commercially, the wet tissue market is a growing business, apart, products such as wet toilet paper, hard surface wipes and baby wipes are commonly used products. Wet tissue liquids are generally available in aqueous form. Facial tissues and paper handkerchief belong to the category of absorbent and disposable papers appropriate for use on the face.
Wet wipes industry is driven by increase in demand for childcare products, change in lifestyle pattern and rise in population of working women. Increase in disposable income and significance of salon and spas are contributing to the growth of wet wipes market. In addition, increase in child population and demand for wet wipes for sanitary purpose is more likely to trigger the market demand. Moreover, feasibility of using wet wipes during travel results in value-addition to hygiene during travel. However, wrong disposal techniques that might lead to disturbance of ecosystem is more likely to refrain the market growth during the forecast period.
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By sales channel, the wet wipes industry is segmented as retail sales, medical stores and brand outlets. Packaging segment for wet wipes market is categorized as tub and plastic cases. Geographical segmentation for wet wipes industry spans North America, South America, Europe, Asia-Pacific, Middle East and Africa. Asia-Pacific regions are likely to grow at a significant pace owing to potential in untapped market and rise in purchase power of consumers. In addition, rise in globalization and hygiene awareness is likely to propel the regional market growth.
North American and European markets are witnessing a strong foothold in the international market owing to rise in disposable income of consumers and increase in awareness level for self-hygiene. Product developments and innovative practices are more likely to enhance the market growth during the forecast period. Middle East and Africa regions are likely to result in a higher CAGR attributing to the rise in awareness for personal hygiene. The key players profiled in the wet wipes market report are Johnson & Johnson Pvt Ltd, The Himalaya Drug Company, Procter & Gamble Co Ltd, Moony, Pampers, Unicharm Corporation, Medline International, Kirkland and Hengan International Group Company Ltd.
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