Industries Study Report: Laundry Care Sector

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Laundry Care Industry Key Players Analysis: Pigeon Corporation and Seventh Generation, Inc.

Laundry Care Industry Data Book - Laundry Sanitizer, Laundry Detergent and Fabric Softeners & Conditioners Market Size, Share, Trends Analysis, and Segment Forecasts, 2023 - 2030

Grand View Research’s laundry care industry data book is a collection of market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, such information is systematically analyzed and provided in the form of outlook reports (1 detailed sectoral outlook report) and summary presentations on individual areas of research.

Access the Global Laundry Care Industry Data Book, 2023 to 2030, compiled with details like trade data, pricing intelligence, and competitive benchmarking.

Laundry Sanitizer Market Report Highlights

The global Laundry Sanitizer Market size was valued at USD 37.33 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 2.8% from 2023 to 2030.

Technology is constantly evolving, creating numerous opportunities for laundry service providers in general
One of the most significant trends and technological advancements in this market has been the introduction of online laundry services, and as the number of service providers grows, the demand for laundry sanitizers is likely to increase
The plain laundry sanitizer segment is expected to register the fastest CAGR over the forecast period. The demand for plain laundry sanitizers is high as they are effective in eliminating microbes and neutralizing odors, and ensure that clothing remains fresh & clean
Asia Pacific is expected to register the fastest growth rate over the forecast period. The increasing health consciousness and awareness about personal hygiene, coupled with rising concerns about communicable diseases, has led to the high demand for laundry sanitizers in the Asia Pacific region

Order your copy of Free Sample of “Laundry Care Industry Data Book - Laundry Sanitizer, Laundry Detergent and Fabric Softeners & Conditioners Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030” Data Book, published by Grand View Research

Laundry Detergent Market Report Highlights

The global Laundry Detergent Market size was valued at USD 82.78 billion in 2022 and is expected to grow at compound annual growth rate (CAGR) of 4.7% from 2023 to 2030.

In response to diverse consumer needs, laundry detergents are being formulated for specific purposes, such as baby laundry, sports gear, delicate fabrics, or brightening white clothes.
These specialty detergents cater to niche markets and offer targeted solutions. For instance, The Laundress offers eco-friendly and plant-based laundry detergents.
They offer a variety of products formulated for different purposes, including options for baby clothing, delicate fabrics, and specialty items like cashmere.

Fabric Softeners & Conditioners Market Share, by Application, 2022 (%)

Fabric Softeners & Conditioners Market Report Highlights

The global Fabric Softeners & Conditioners Market size was valued at USD 17.95 billion in 2022 and is expected to grow at compound annual growth rate (CAGR) of 4.0% from 2023 to 2030.

Fabric softeners and conditioners are preferred by consumers for a variety of reasons as part of their laundry care regimen, including fabric protection, wrinkle reduction, smell enhancement, easy ironing, static cling reduction, and more.
The market for fabric softeners and conditioners is expected to gain momentum from millennials' growing preference for premium products.
However, millennials also have a propensity to neglect laundry maintenance. As a result, to draw in younger customers, personal care companies are implementing social media promotions and marketing.

Go through the table of content of Laundry Care Industry Data Book to get a better understanding of the Coverage and Scope of the study

Competitive Landscape

The manufacturers aim to achieve optimum business growth and a strong market position through the implementation of various strategies such as acquisitions, new product launches, collaborations, and strengthening of distribution networks in the global as well as regional markets. The manufacturers in the market aim to intensify their market positions by widening their customer base. Thus, multinational players are aiming to achieve business growth in the regional market through mergers, acquisitions, and other strategic initiatives.

Key players operating in the Laundry Care Industry are:

ITC Ltd.
Dabur India Ltd.
Micro Balance Health Products
Church & Dwight Co. Inc.
Spectrum Brands Inc.

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Increasing Understanding of the Components in Laundry Products to Create Growth Avenues for Laundry Care Sector

Laundry Care Industry Data Book Covers Laundry Sanitizer, Laundry Detergent, and Fabric Softeners & Conditioners Market

The global Laundry Care Industry generated over USD 100.76 billion in 2022 and is expected to grow at a CAGR of 4.6 % over the forecast period.

Access the Global Laundry Care Industry Data Book, 2023 to 2030, compiled with details like market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking, macro-environmental analyses, and regulatory & technological framework studies

Laundry Sanitizer Market Growth & Trends

The global laundry sanitizer market is expected to expand at a CAGR of 2.8% from 2023 to 2030. The growing preference for laundry care products, coupled with the rise in infectious diseases, is accelerating the growth of the market. Several key players in the market are launching laundry sanitizers in different fragrances and qualities, thereby increasing the market demand.

As per Baxter, a healthcare company, players in the detergent market are marketing laundry products with sanitizing and cleaning properties during the COVID-19 pandemic. Moreover, as per Novozymes, close to 41% of customers are looking for sustainable laundry products and are educating themselves on the types of cleaning products present in the market. This, in turn, has increased the demand for natural products.

According to Henkel Corporation, since the start of the pandemic, there has been a rise in washing clothes and an increase in the number of washing cycles owing to the fear of germs and bacteria. This trend will further help the market to grow in the upcoming years.

The rise in residential construction, coupled with the increasing household expenditure, has increased the demand for laundry cleaning products. In addition, as per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances. For instance, brands like Dettol, Lysol, and Savlon are providing laundry sanitizers in scents, like crisp linen and spring blossom.

Laundry Sanitizer Market Share, by Application, 2022 (%)

Order your copy of the Free Sample of “Laundry Care Industry Data Book - Laundry Sanitizer, Laundry Detergent, and Fabric Softeners & Conditioners Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030” Data Book, published by Grand View Research

Fabric Softeners & Conditioners Market Growth and Trends

The global Fabric Softeners & Conditioners Market is expected to expand at a CAGR of 4.0% from 2023 to 2030. The demand for products like fabric conditioners and softeners, which assist maintain the softness of clothing, is predicted to increase as more consumers choose expensive apparel. Fabric softeners and conditioners are preferred by consumers for a variety of reasons as part of their laundry care regimen, including fabric protection, wrinkle reduction, smell enhancement, easy ironing, static cling reduction, and more.

The market for fabric softeners and conditioners is expected to gain momentum from millennials' growing preference for premium products. However, millennials also have a propensity to neglect laundry maintenance. As a result, to draw in younger customers, personal care companies are implementing social media promotions and marketing.

Detergents and other similar products are also more frequently purchased from consumers' local hypermarkets and supermarkets due to the availability of a wide range of products, significant discounts, efficient point-of-purchase displays, and other promotional offers. To promote client involvement, businesses like Unilever and Proctor & Gamble set up discounts and promotional campaigns in these shops.

Go through the table of content of Laundry Care Industry Data Book to get a better understanding of the Coverage & Scope of the study