Water Flosser Market PEST Analysis, Distribution Channel Outlook and Regional Trend

Water Flosser Industry Overview

The global water flosser market size is expected to reach USD 1.23 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.3% from 2021 to 2028. Increasing general public awareness regarding oral health care and demographic changes such as age and diversity of population result in an increased focus on oral care, subsequently driving the demand for water flossers.

 

An increase in effective prevention and treatment efforts by communities and government associations is helping raise awareness about better oral care. For instance, community water fluoridation in the U.S. benefits about 7 of 10 Americans who get water through public water systems. Community water fluoridation helps control the adjustment of fluoride in public water supply systems in order to help prevent tooth decay. These initiatives have resulted in consumers considering oral health as one of the basic health measures.

Water Flosser Market Segmentation

Grand View Research has segmented the global water flosser market on the basis of product, application, and region:

Based on the Application Insights, the market is segmented into Dental Clinics, Hospitals, and Home Care.

• The dental clinic application segment dominated the market with a share of over 56.0% in 2020. This application segment is projected to witness the highest growth over the forecast period.
• The growing demand for professional dental care due to the rising cases of oral diseases is a key factor driving the segment.
• The hospitals application segment is projected to expand at a CAGR of 5.1% from 2021 to 2028.
• The market is highly driven by the rise in dental care, growing patient awareness, and the availability of advanced medical technology.

Based on Product Insights, the market is segmented into Cordless and Countertop.

• In terms of value, the cordless water flosser segment dominated the market with a share of 66.4% in 2020. This application segment is projected to witness the highest growth over the forecast period. This is attributed to the increasing demand for feasible and portable electronic gadgets.
• The countertop water flosser segment is projected to expand at a CAGR of 5.0% from 2021 to 2028. The countertop models offer a much greater range of water pressure, ranging from extra gentle to maximum cleaning.
• A diverse group of end users, including individuals with braces, uneven teeth, dental implants, or any gum diseases, has been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases.

Water Flosser Regional Outlook

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

The market for water flossers is characterized by the presence of several well-established players. These players account for a significant market share, have diverse product portfolios, and a strong presence across the globe. Moreover, the market includes small to mid-sized players, who offer a selected range of water flossers.

The impact of these major players on the market is quite high as a majority of them have vast distribution networks across the globe to reach out to their large customer bases. Key players operating in the market are focusing on strategic initiatives, such as new product launches, in order to boost revenue growth and reinforce their position in the global market.

Some prominent players in the global water flosser market include:

• The Procter & Gamble Company
• Koninklijke Philips N.V.
• Fly Cat Electrical Co., Ltd.
• Hydro Floss (Oral Care Technologies, Inc.)
• Panasonic Corporation
• Water Pik Inc.
• ToiletTree Products Inc.
• Aquapick Co. Ltd.
• JETPIK Corporation

Order a free sample PDF of the Water Flosser Market Intelligence Study, published by Grand View Research.

Rising Cases of Oral and Dental Problems Is Likely to Boost the Water Flosser Market Growth by 2028

Water Flosser Industry Overview

The global water flosser market size was valued at USD 814.3 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.3% from 2021 to 2028. Increasing consumption of tobacco products and rising cases of oral and dental problems are likely to boost the market growth over the forecast period. Oral diseases including tooth decay, gum disease, and oral cancers affect almost half of the global population, with untreated dental decay emerging as the most common health condition worldwide. Lip and oral cavity cancers are among the top 15 most common cancers in the world. In addition to lower quality of life, oral diseases have a major economic impact on both individuals and the wider healthcare system.

The closure of dental practices and businesses owing to the COVID-19 pandemic and the subsequent lockdown orders has greatly challenged the penetration of water flossers across the commercial segments. The resulting office closures led to unprecedented revenue losses across the sector, thereby challenging the adoption of water flossers. According to a recent survey by the American Association of Endodontists, more than half of all Americans have put off dental check-ups due to the pandemic. With dental hygiene habits and routines severely skewed over the past year, the survey also showed that while 24% of those surveyed were flossing less frequently, about 23% said they were not flossing at all. Such trends pose significant challenges to the market.

Gather more insights about the market drivers, restraints, and growth of the Global Water Flosser market

Awareness with respect to the importance of dental flossing in order to prevent gum diseases and oral infections has significantly increased with time. This, in turn, is driving the demand for more convenient flossing substitutes for manual flossing, thereby triggering the adoption of water flossers among consumers. A diverse group of end users, including individuals with braces, uneven teeth, dental implants, or any gum diseases, has been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases. Water flossers use pressurized irrigation to remove food debris and plaque in areas of the mouth that are harder to get to with a toothbrush, or even high-end, powered toothbrushes.

The sales of water flossers have been ramping up at a healthy rate with the growing popularity of portable and rechargeable flossers among consumers seeking convenience and efficiency. There are three types of water flossers trending in the market: cordless, countertop, and attachable. Countertop water flossers rest on bathroom counters and are plugged into an electrical outlet. These variants often offer the highest number of features. Consumers looking for kid-friendly water flossers usually opt for the Waterpik WP-260, which features a colorful and simple design ideal for children aged six and above. The device is designed with easy control options: an on-and-off switch and three different pressure settings. Additionally, the reservoir can hold enough water for a 60-second session. The WP-260 also comes with an orthodontic tip, making it ideal for kids with braces.

Browse through Grand View Research's Consumer Goods Industry Research Reports

Oral Care Market - The global oral care market size was valued at USD 33.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2022 to 2030.

Dental Equipment Market - The global dental equipment market size to be valued at USD 16.5 billion by 2028 and is expected to grow at a compound annual growth rate (CAGR) of 12.1% during the forecast period.

Water Flosser Market Segmentation

Grand View Research has segmented the global water flosser market on the basis of product, application, and region:

Water Flosser Product Outlook (Revenue, USD Million, 2016 - 2028)

• Cordless
• Countertop

Water Flosser Application Outlook (Revenue, USD Million, 2016 - 2028)

• Dental Clinics
• Hospitals
• Home Care

Water Flosser Regional Outlook (Revenue, USD Million, 2016 - 2028)

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa

Key Companies profiled:

Some prominent players in the global Water Flosser market include

• The Procter & Gamble Company
• Koninklijke Philips N.V.
• Fly Cat Electrical Co., Ltd.
• Hydro Floss (Oral Care Technologies, Inc.)
• Panasonic Corporation
• Water Pik Inc.
• ToiletTree Products Inc.
• Aquapick Co. Ltd.
• JETPIK Corporation

Order a free sample PDF of the Water Flosser Market Intelligence Study, published by Grand View Research.