Carotenoids Market Lutein Demand Rising in Food, Feed, and Supplement Uses

The global carotenoids market size was estimated at USD 3,261.9 million in 2024 and is projected to reach USD 5,221.3 million by 2033, growing at a CAGR of 5.4% from 2025 to 2033. The market is primarily driven by increasing health consciousness among consumers, as carotenoids are recognized for their antioxidant properties and health benefits, including reducing the risk of chronic diseases such as cancer and eye disorders.

Rising demand for natural colorants in the food and beverage industry further propels market growth, as consumers increasingly prefer clean-label products with natural ingredients. Additionally, carotenoids are finding growing applications in cosmetics and personal care products due to their skin-protective and anti-aging properties. The animal feed industry also drives market expansion, as carotenoids enhance the quality and nutritional value of animal products. Advances in extraction and production technologies have made carotenoids more accessible and cost-effective, supporting market growth.

Beta-carotene, in particular, acts as a potent antioxidant in animal feed, protecting cells from oxidative damage and strengthening the immune system. Its inclusion in feed formulations improves resilience to oxidative stress and overall immune response. Beta-carotene also plays a vital role in reproductive health in livestock and poultry, supporting the development of reproductive organs, sperm production, and healthy embryo development. Adequate levels of beta-carotene in animal diets can lead to improved fertility, higher conception rates, and better reproductive outcomes.

Key Market Trends & Insights

  • Europe dominated the carotenoids market with the largest revenue share of 28.2% in 2024.
  • Germany held a substantial share of 32.6% of the Europe carotenoids market in 2024.
  • By product, the astaxanthin carotenoids segment led the market with a revenue share of 42.2% in 2024.
  • By source, the synthetic segment dominated the market with a share of 52.8% in 2024.
  • By application, the feed segment accounted for the largest share at 27.3% in 2024.

Download a free sample PDF of the Carotenoids Market Intelligence Study by Grand View Research.

Market Size & Forecast

  • 2024 Market Size: USD 3,261.9 Million
  • 2033 Projected Market Size: USD 5,221.3 Million
  • CAGR (2025–2033): 5.4%
  • Europe: Largest market in 2024
  • Asia Pacific: Fastest growing market

Competitive Landscape

Key players in the carotenoids market include dsm-firmenich and Kemin Industries, Inc.

  • dsm-firmenich, headquartered in Kaiseraugst, Switzerland, is a global science-based company operating in health, nutrition, and biosciences. The company offers a comprehensive portfolio of natural and nature-identical carotenoids, including beta-carotene, lutein, canthaxanthin, astaxanthin, zeaxanthin, and apocarotenal, for applications across human and animal nutrition, dietary supplements, pharmaceuticals, and personal care. Its Vertis line of high-purity carotenoids is developed using advanced fermentation and synthesis technologies under strict quality standards.

Emerging players include Allied Biotech Corporation and Divi's Nutraceuticals.

  • Allied Biotech Corporation, headquartered in Taiwan, is expanding its global presence across Asia-Pacific, Europe, and North America. Known for beta-carotene production, the company offers nature-identical carotenoids such as beta-carotene, lutein, zeaxanthin, and canthaxanthin for dietary supplements, food and beverage fortification, cosmetics, and animal nutrition. Its products are valued for pigmentation, oxidative stability, and nutritional functionality, including antioxidant properties and immune support.

Prominent Companies

  • dsm-firmenich
  • Allied Biotech Corporation
  • Sensient Colors LLC
  • BioExtract
  • Cyanotech Corporation
  • Kemin Industries, Inc.
  • BASF
  • Döhler GmbH
  • Divi's Nutraceuticals
  • Lycored
  • NHU

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Conclusion

The global carotenoids market is expected to experience steady growth over the forecast period, driven by increasing consumer awareness of health and wellness, rising demand for natural ingredients in food, beverages, and cosmetics, and expanding applications in animal nutrition. Technological advancements in production and extraction, coupled with the rising adoption of carotenoids across multiple industries, provide significant growth opportunities for both established and emerging players, positioning the market for continued expansion through 2033.

 

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