Security Service Edge Market: The End of Traditional VPNs?

The global Security Service Edge market was valued at USD 6.26 billion in 2024 and is projected to reach USD 36.87 billion by 2033, growing at a CAGR of 21.9% from 2025 to 2033. Market growth is primarily driven by the increasing adoption of SSE solutions by enterprises aiming to unify access control, threat protection, and data security across hybrid and multi-cloud environments.

The SSE market is further accelerated by the convergence of AI-powered analytics, automation, and edge computing, enabling real-time threat detection, policy enforcement, and performance optimization at the network edge. In addition, Advanced Secure Web Gateways (SWG) and Firewall-as-a-Service (FWaaS) solutions are being integrated with machine learning to proactively block malicious traffic, reduce false positives, and adapt to evolving attack vectors.

Moreover, sectors such as healthcare and retail are increasingly adopting SSE to protect sensitive patient and customer data while ensuring fast and secure access to cloud-based applications and digital services. Vendors are embedding Data Loss Prevention (DLP), Remote Browser Isolation (RBI), and behavioral analytics into SSE frameworks to enhance visibility, mitigate insider threats, and support business continuity without compromising user experience.

Key Market Trends & Insights

• North America held a 38.01% revenue share of the global Security Service Edge market in 2024
• In the U.S., market growth is driven by accelerated enterprise cloud adoption, heightened cybersecurity risks, and evolving regulatory mandates
• By component, the solution segment accounted for the largest revenue share of 67.25% in 2024
• By deployment, the cloud-based segment held the largest revenue share in 2024

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Market Size & Forecast

• 2024 Market Size: USD 6.26 Billion
• 2033 Projected Market Size: USD 36.87 Billion
• CAGR (2025–2033): 21.9%
• North America: Largest market in 2024
• Asia Pacific: Fastest-growing market

Competitive Landscape

Key players operating in the Security Service Edge industry include Zscaler, Palo Alto Networks, Cisco, Fortinet, and others. Companies are focusing on strategic initiatives such as new product development, partnerships, collaborations, and agreements to gain a competitive advantage.

Recent Strategic Initiatives:

• June 2025: Vectra AI partnered with Zscaler to extend its Network Detection and Response (NDR) capabilities across Zscaler Internet Access (ZIA) and Zscaler Private Access (ZPA) traffic. This collaboration enhances visibility into SASE data flows and strengthens threat detection, investigation, response, and Zero Trust policy enforcement.
• March 2025: Globalgig announced a partnership with Palo Alto Networks to enhance its managed SSE offerings by integrating Prisma SASE, Prisma Access, and SD-WAN solutions with Globalgig’s Orchestra Insight platform. The collaboration delivers AI-driven security analytics, unified network and threat management, and improved performance for globally distributed enterprises.
• December 2024: Bell Canada formed a strategic partnership with Palo Alto Networks, positioning Bell as a managed and professional services provider for Palo Alto’s AI-driven platforms. The collaboration enables Bell to deliver 24/7 support, unified threat prevention, and secure connectivity using solutions such as Prisma Access, NGFW, Prisma Cloud, and Cortex XSIAM.

Key Security Service Edge Companies

The following companies represent the leading players in the global Security Service Edge (SSE) market and collectively hold the largest market share:

• Zscaler
• Palo Alto Networks
• Cisco
• Fortinet
• Netskope
• Cato Networks
• Proofpoint
• Barracuda Networks
• Menlo Security

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Conclusion

The Security Service Edge market is poised for sustained growth as enterprises increasingly shift toward cloud-native security architectures, Zero Trust frameworks, and AI-driven threat protection. Continued innovation, expanding industry adoption, and strategic partnerships are expected to position SSE as a foundational pillar of modern enterprise cybersecurity strategies.