Canned Wine Industry Overview
The global canned wine market size to be valued at USD 571.8 million by 2028, expanding at a compound annual growth rate (CAGR) of 13.2% during the forecast period. The rising demand for convenient, portable, and single-serve beverages is the key driver for the market growth. Growing consumer inclination toward ready-to-eat and ready-to-drink products, owing to their busy lifestyles and hectic work schedules, is driving the product demand. The COVID-19 pandemic has had a positive impact on the regional markets in several key countries. According to a report published by the Wine Industry Network LLC, in August 2020, canned alcoholic drinks had gained tremendous traction during the lockdown period.
Gather more insights about the market drivers, restraints, and growth of the Global Canned Wine market
Compared to 2019, the off-premises sales of canned beer/Flavored Malt Beverage (FMB)/cider increased by 25% in 2020. Canned wine is gaining popularity among consumers across the globe owing to its portability as well as convenience to keep it cold on beaches, during overnight camping trips, and other outdoor recreational activities. Moreover, these metal cans are less expensive and have a considerably higher recycling rate than glass bottles.
The rising popularity of outdoor recreational activities, such as overnight camping, RV camping, fishing, and hiking, has increased over the past few years, which, in turn, has boosted the demand for portable beverages, including canned wine.
According to the 2019 Outdoor Participation Report by the Outdoor Industry Association published in 2020, an estimated 151.8 million people in the U.S. participated in at least one outdoor activity in 2018. This participation saw a rise of 5.7 million participants from 2017 to 2018. Such activities bode well for market growth.
Moreover, consumers are willing to spend more on healthy, organic, and convenient foods and beverages with sustainable packaging solutions due to the rising health as well as environmental awareness. This will augment the demand for canned products, thereby supporting industry growth. Studies claim that aluminum cans are relatively cheaper and easier to stock & stack than other packaging solutions, which leads to less breakage.
Browse through Grand View Research's Alcohol & Tobacco Industry Research Reports.
Canned Alcoholic Beverages Market - The global canned alcoholic beverages market size was valued at USD 10.01 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 21.9% from 2022 to 2030.
CBD Pouches Market - The global CBD pouches market size was valued at USD 112.6 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 18.5% from 2022 to 2030.
Canned Wine Market Segmentation
Grand View Research has segmented the global canned wine market on the basis of product, distribution channel, and region:
Canned Wine Product Outlook (Revenue, USD Million, 2016 - 2028)
- Sparkling
- Fortified
- Others
Canned Wine Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
- Supermarket & Hypermarket
- Online
- Other Stores
Canned Wine Regional Outlook (Revenue, USD Million, 2016 - 2028)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Market Share Insights:
April 2022: DEFY an organic wine company launched its crowdfunding initiative through WeFunder with a secured fund of USD 500k to support its marketing activities, production, and sales. This funding is a way to move toward the market of the United States. The development aims to create a sustainable position for the brand by providing organic and high-quality canned wines for the consumers. This is expected to lead to increased consumption of the drink for different occasions, spurring high demand and growth of the target market.
June 8, 2022: The E.&J. Gallo became the authorized wine sponsor for the National Football League, to enhance their branding at the events and encourage team support. Through this strategic sponsorship, Gallo has attained proficiency to expand and diversify its product portfolio, with the evolving demands and consumer preferences across regions. This development is expected to increase the brand's performance in terms of sales and revenue, thereby contributing to the growth of the market.
Key Companies profiled:
Some prominent players in the global Canned Wine market include
- E & J Gallo Winery
- Union Wine Company
- Integrated Beverage Group LLC
- Sans Wine Co.
- Sula Vineyards Pvt. Ltd.
- The Family Coppola
- The Canned Wine Company
Order a free sample PDF of the Canned Wine Market Intelligence Study, published by Grand View Research.
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