Increase in Home Renovation and Home Decoration Activities to Make a Way for Scented Candles Market Growth by 2028

Scented Candles Industry Overview

The global scented candles market size was valued at USD 533.5 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.3% from 2021 to 2028. The growth of the market is being driven by an increase in the number of hotels, restaurants, wellness facilities, and religious institutions.

North America scented candles market size, by product, 2018 - 2028 (USD Million)

With an increase in disposable income, there has been an increase in home renovation and home decoration activities. An increasing number of people want to make their home a comfortable place to live since the pandemic has resulted in extended periods spent at home. Sculpture scented candles or organically shaped candles are some of the popular 2020 trends adopted by consumers.

Gather more insights about the market drivers, restraints, and growth of the Global Scented Candles market

Scented candles can be used in both commercial and residential sectors. An increase in home renovation and home décor activities has driven the demand for scented candles in the residential sector. As these candles have therapeutic properties, commercial businesses like spas frequently use scented candles. Market players are focusing on offering innovative scents that resonate with their customers to expand market shares. Several companies have also increased their R&D investments to come up with better products.

A trend that was popular in 2020 was twisted candles. These candles are vibrant, functional, decorative, and customizable, and can be molded in any shape. These candles were created by Dutch designer Lex Pott, who is known among candle aficionados as the designer of Hay’s hit Pillar candles. The designer’s twisted candle gained popularity toward the end of 2019 and exploded on social media in 2020. According to Areaware, consumer's interest in sculptural candles was increasing before the pandemic, but it surged once everyone was supposed to spend more time at home due to lockdown.

Browse through Grand View Research's Homecare & Décor Industry Research Reports.

Disinfectant Spray Market - The global disinfectant spray market size was valued at USD 9.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030.

Home Decor Market - The global home decor market size was valued at USD 663.1 billion in 2018. Rising demand for furniture and fixtures as well as upholstery products will boost the product demand in the market.

Scented Candles Market Segmentation

Grand View Research has segmented the global scented candles market on the basis of product, distribution channel, and region:

 Scented Candles Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Container-based
  • Pillar
  • Others

Scented Candles Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Hypermarket & Supermarket
  • Convenience Stores
  • Online

Scented Candles Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Market Share Insights:

February 2019: NEST New York opened its flagship store in New York, which is the brand’s first retail venture. The store offers 215 products from across the brand’s three product categories- home fragrance, fine fragrance, and body care. It also offers limited edition and specialty products.

Key Companies profiled:

Some prominent players in the global Scented Candles market include

  • Village Candle
  • Portmeirion Group PLC
  • Newell Brands
  • MVP Group International, Inc.
  • Estée Lauder Companies Inc.
  • Diptyque Paris
  • Lalique Group SA
  • L Brands
  • NEST New York
  • Thymes, LLC

Order a free sample PDF of the Scented Candles Market Intelligence Study, published by Grand View Research.

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