The global mustard market size was valued at USD 6.3 billion in 2023 and is projected to reach USD 9.53 billion by 2030, expanding at a CAGR of 6.1% from 2024 to 2030. Growing consumer awareness of the health benefits linked to mustard, including its nutritional value and potential anti-cancer properties, is driving market growth.
Mustard seeds are a rich source of essential nutrients such as proteins, fiber, vitamins, and minerals including erucic acid and tocopherols. These elements support health benefits like improved digestion, reduced inflammation, and enhanced skin wellness. This has increased demand for mustard-based products as part of a balanced diet. Companies are investing heavily in research and development to introduce innovative mustard products, ranging from gourmet varieties to functional foods enriched with extracts and oils offering improved nutritional profiles.
The mustard market relies on a stable supply chain for raw materials, involving efficient transportation and distribution. Disruptions caused by natural disasters, geopolitical conflicts, or pandemics can raise costs, delay availability, and reduce product quality. Mustard seeds are perishable and require careful handling, and any supply chain inefficiencies may result in spoilage or degradation, further hindering market expansion.
Production of mustard derivatives such as mustard oil involves multiple stages—cleaning, dehulling, pressing, and refining—that demand specialized equipment and significant energy inputs. These high processing costs affect competitiveness against alternative edible oils. Established oils such as sunflower, groundnut, and flaxseed are strong substitutes, as they already hold consumer preference due to perceived health and flavor benefits. This trend poses a challenge to the mustard market as evolving tastes may shift demand toward these alternatives.
Key Market Trends & Insights
- North America mustard market exceeded USD 1.7 billion in 2023.
- The U.S. market reached USD 1.2 billion in 2023 and is anticipated to grow at a CAGR of 6.2% over the forecast period.
- By product, the seeds segment was the largest, recording revenue of USD 2.65 billion in 2023.
- By distribution channel, the online sales segment generated more than USD 2.7 billion in revenue in 2023.
Download a free sample PDF of the Mustard Market Intelligence Study, published by Grand View Research.
Market Performance
- 2023 Market Size: USD 6.3 Billion
- 2030 Projected Market Size: USD 9.53 Billion
- CAGR (2024–2030): 6.1%
- North America: Largest market in 2023
Competitive Landscape
The mustard market features strong competition among both domestic and international players. Leading companies such as McCormick & Company, Unilever, Conagra Brands Inc., Backwoods Mustard Company, and Woeber Mustard Manufacturing Company dominate the industry. These players focus on product innovation, introducing new mustard varieties and enhancing existing ones to address rising demand for health-focused and gourmet options. Additionally, mergers and acquisitions remain a common strategy to strengthen market presence, expand product portfolios, and compete effectively against regional brands.
Key Companies
- Backwoods Mustard Company
- Woeber Mustard Manufacturing Company
- McCormick & Company, Inc.
- Conagra Brands Inc.
- Unilever
- H.J. Heinz Company
- Cargill
- French’s
- Mustard and Co.
- Sun Impex
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Conclusion
The mustard market is poised for steady growth as health-conscious consumers increasingly integrate mustard-based products into their diets. Despite challenges such as high processing costs, competition from alternative oils, and supply chain vulnerabilities, innovation in product development and growing demand for functional, gourmet, and nutritionally enhanced products will continue to create new opportunities for key players in the years ahead.
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