The global juicer market size was estimated at USD 2.65 billion in 2023 and is projected to reach USD 4.37 billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030. Market growth is driven by increasing health consciousness among consumers, particularly millennials, who are incorporating fresh juices into their diets as part of a wellness-focused lifestyle. Rising awareness of the benefits of fruits and vegetables, combined with convenience, has significantly boosted demand for juicers.
Technological advancements and product innovations are further fueling market expansion. Modern juicers offer higher efficiency, ease of use, enhanced nutritional retention, and smart features, making them accessible to a broader range of consumers. However, intense competition among manufacturers and quality control issues, such as motor failures, remain challenges that companies must navigate to maintain consumer trust and profitability.
Key Market Trends & Insights
- Europe accounted for 36.7% of market share in 2023.
- By product, centrifugal juicers led the market with USD 1.27 billion in revenue in 2023.
- By technology, electric juicers held 75% revenue share in 2023.
- By distribution channel, supermarkets & hypermarkets generated the highest revenue of USD 1.14 billion in 2023.
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Market Performance
- 2023 Market Size: USD 2.65 Billion
- 2030 Projected Market Size: USD 4.37 Billion
- CAGR (2024–2030): 7.4%
- Europe: Largest market in 2023
Competitive Landscape
The juicer market is highly competitive, with companies focusing on product innovation, multi-functionality, ease of cleaning, and smart integrations with mobile apps. Manufacturers are also emphasizing sustainability by incorporating eco-friendly materials into their products. Continuous investment in R&D is crucial for companies to differentiate their offerings and meet evolving consumer expectations.
Key Companies
- Breville Group Ltd
- Cuisinart Inc.
- Electrolux AB
- Omega Juicers
- Hamilton Beach Brands Holding Co.
- Koninklijke Philips N.V.
- Panasonic Corporation
- Hurom America Inc.
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Conclusion
The juicer market is poised for steady growth, driven by health-conscious consumer trends, technological innovation, and increasing demand for convenient and efficient juice preparation solutions. Companies focusing on smart, durable, and sustainable products are well-positioned to capitalize on this growth. Despite challenges from intense competition and quality control issues, the market outlook remains positive with continued expansion expected globally.
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