The global sports bra market size was valued at USD 7,791.9 million in 2023 and is projected to reach USD 11,496.6 million by 2030, growing at a CAGR of 6.1% from 2024 to 2030. The market’s growth is primarily driven by the increasing participation of women in sports, fitness routines, and physical activities worldwide.
This surge aligns with a broader global shift toward healthier lifestyles and the widespread adoption of fitness culture. The athleisure trend, where activewear doubles as casual, everyday attire, has significantly boosted demand for versatile, stylish, and comfortable sports bras suitable for both athletic and leisure use.
An increasing emphasis on size inclusivity is also expanding the consumer base. Brands that provide a comprehensive range of sizes and fits catering to diverse body types are witnessing growing demand, as consumers seek products that combine comfort, performance, and support. Moreover, social media influencers and celebrity endorsements have played a crucial role in driving brand awareness and product popularity, particularly among younger demographics.
Sustainability has emerged as a defining trend in the market. Consumers are increasingly drawn to products made from eco-friendly and ethically sourced materials, pushing brands to adopt environmentally responsible production practices. Companies integrating sustainability into their operations are gaining a competitive edge and stronger brand loyalty.
Additionally, the rising preference for customized and activity-specific sports bras reflects a growing focus on personalization. Consumers are seeking tailored products that provide the right fit and functionality for various workout intensities and body types. Innovations in design, materials, and performance technologies—such as improved moisture control and enhanced support for high-impact activities—are creating new growth opportunities and reinforcing brand differentiation in a competitive marketplace.
Key Market Trends & Insights
- Asia Pacific held a market share of 34.89% in 2023.
- The U.S. is projected to grow at a significant CAGR from 2024 to 2030.
- By padding, the unpadded sports bra segment accounted for 64.86% of global revenue in 2023.
- By distribution channel, the offline segment captured a revenue share of 74.57% in 2023.
Download a free sample PDF of the Sports Bra Market Intelligence Study, published by Grand View Research.
Market Performance
- 2023 Market Size: USD 7,791.9 Million
- 2030 Projected Market Size: USD 11,496.6 Million
- CAGR (2024–2030): 6.1%
- Asia Pacific: Largest market in 2023
Competitive Landscape
The sports bra market is highly competitive, featuring a diverse mix of global brands and regional players employing strategic initiatives to expand market presence and appeal to a wider audience. Companies are actively broadening product portfolios to address a variety of consumer needs—offering inclusive size ranges, activity-specific designs, and technologically advanced materials that enhance support, comfort, and performance.
Sustainability remains a central focus for many leading brands. Manufacturers are incorporating eco-friendly fabrics, adopting ethical manufacturing processes, and promoting responsible consumption to attract environmentally conscious consumers. Continuous innovation in design and performance features allows companies to strengthen brand loyalty and differentiate themselves within a crowded marketplace.
Key Companies
- Adidas AG
- Berkshire Hathaway
- Calvin Klein
- Giorgio Armani S.p.A.
- Hanesbrands Inc.
- Hugo Boss AG
- Jockey International, Inc.
- Mack Weldon
- Nike, Inc.
- Puma SE
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Conclusion
The sports bra market is set for steady expansion, driven by the rise of fitness culture, the growing popularity of athleisure, and increasing consumer demand for inclusive, sustainable, and high-performance apparel. As innovation, personalization, and eco-consciousness continue to shape market trends, brands that combine functionality with fashion are well-positioned to capture long-term growth.
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