The global ready-to-drink mocktails market was valued at USD 8.26 billion in 2023 and is projected to reach USD 12.15 billion by 2030, growing at a CAGR of 5.7% from 2024 to 2030. The market growth is driven by shifting consumer preferences toward healthier lifestyle choices, rising demand for non-alcoholic beverages, evolving social trends, innovative product offerings, and convenience-oriented consumption patterns.
Health and wellness considerations are a primary growth driver, particularly among Gen Z and millennial consumers, who actively seek beverages that align with their wellness goals. Social trends, including the “sober curious” movement, are reshaping perceptions of alcohol consumption, highlighting non-alcoholic options as socially acceptable and trendy alternatives. Social media influencers and lifestyle campaigns further amplify these preferences, contributing to the growing popularity of RTD mocktails.
Additionally, convenience and accessibility of RTD mocktails through online and offline retail channels appeal to busy consumers seeking pre-mixed, ready-to-consume beverages. The combination of health consciousness, social acceptance, and easy availability is driving broader adoption globally.
Key Market Trends & Insights
- North America held the largest revenue share of 27.38% in 2023.
- Asia Pacific is projected to grow at a CAGR of 6.5% from 2024 to 2030.
- By type, the virgin mojitos segment accounted for 24.3% revenue share in 2023.
- By flavor, the flavored segment held 70.3% market share in 2023, expected to grow at a CAGR of 6.2%.
- By distribution channel, the retail segment captured 75.2% revenue share in 2023, with anticipated growth at CAGR of 6.5%.
Download a free sample PDF of the Ready To Drink Mocktails Market Intelligence Study, published by Grand View Research.
Market Performance
- 2023 Market Size: USD 8.26 Billion
- 2030 Projected Market Size: USD 12.15 Billion
- CAGR (2024–2030): 5.7%
- North America: Largest market in 2023
- Asia Pacific: Fastest growing market
Competitive Landscape
Leading players in the RTD mocktails market drive growth through innovation, flavor diversification, strategic marketing campaigns, and partnerships. Prominent companies include:
Key Companies
- Mocktail Beverages
- The Mocktail Company
- Sipling Beverage Co.
- Curious Elixirs
- Mocktail Drinks Ltd.
- Keurig Dr Pepper Inc.
- Mocktails Uniquely Crafted
- Free AF
- Molson Coors
- CRAVOVA
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Conclusion
The RTD mocktails market is poised for steady growth, fueled by health-conscious consumer trends, social acceptance of non-alcoholic beverages, innovative product offerings, and convenient consumption options. With increasing global adoption and market expansion in Asia Pacific and North America, RTD mocktails are set to become a mainstream alternative to traditional alcoholic beverages.
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