UK Lingerie Market Growth & Trends
The UK Lingerie Market size was estimated at USD 4.28 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2030. In terms of regional market for lingerie, the Europe is believed to have a strong fashion sense and particular emphasis on trends and styles. However, owing to the shift in cultural norms and attitude towards lingerie in societies across the region, including UK, there is greater acceptance and openness about body positivity, and acknowledging diverse nature of the beauty. The projected growth in UK lingerie market can be attributed to fashion conscious customers, high quality products offered by domestic as well as international companies that are also equipped by appealing aesthetics, change in attitude towards use of lingerie in users, rise in disposable income levels across communities and population, and influence of aspects such as social media, web and reality shows.
The UK lingerie market accounted for 4.70% of the global lingerie market revenue in 2023. Often, customers buying a lingerie, consider factors such as breathability, style, fabric used in the making of the product and brand that has brought the product to market. The quality of the lingerie as generally measured on the basis of quality of fabric and other materials used in production, the elasticity offered by the elements such as lycra or popularly known as spandex, elegance and luxurious feel it offers, softness of material, aesthetic charm of the product. Common fabrics used in the development of intimate wear, especially lingerie are silk, cotton, lycra, lyocell, lace, organza, polyamide and more. The manufacturers and customers often prefer these fabrics as they provide characteristics such as resilience, capacity to hold shape, ability to draw off moisture, seamless blend between elegance and delicacy, and decorative details.
As the customers in UK value aspects such as innovative design, attention to details, aesthetic allure, the companies that are manufacturing lingerie are concentrating on the development of products that will be characterised by such liking and preferences of the customers. In addition, the increased availability of the data that provides improved insights regarding the factors such as customer behaviour, buying preferences is assisting designers and manufacturers to develop products aligned with the specific needs and inclinations of the customers.
Innovation in the industry has been at higher level where companies are constantly exploring novel opportunities in terms of product distinction and linked factors, which in turn supports them in creating larger demand. Specialty store, shopping centres, company outlets provide yet another aspect, which tend to lure the greater number of customers, assisted shopping experience. Moreover, availability of lingerie through online distribution channels has been attracting large pool of customers.
Entirely private and convenient buying experience provided the online stores and e-commerce websites, which is further assisted by efficient delivery channels, unwavering customer support, and policies such as return and replace have also been attracting younger customers who are part of technology driven world for more than a few decades now. Customers who tend to use online platforms for shopping, transactions, travel and more, mainly drive the segment of the UK lingerie market.
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UK Lingerie Market Report Highlights
- The briefs market in the UK held the revenue share of 57.7% in the year 2023 and is most expected maintain its top place in terms of revenue generation from 2024 to 2030.
- The shapewear market in UK is expected to grow at CAGR of 7.3% from 2024 to 2030. The decisive benefits offered in terms of shaping and well-being of body are the common reason behind purchase of shapewears.
- The sales of lingerie through offline channels accounted for the revenue share of 63.65% in 2023. On the other hand, the sales of lingerie through online channels is expected to grow at a CAGR of 7.8% from 2024 to 2030.
UK Lingerie Market Segmentation
Grand View Research has segmented the UK lingerie market report based on product, and distribution channel:
- Product Outlook (Revenue, USD Billion, 2018 - 2030)
- Briefs
- Bras
- Shapewear
- Others
- Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
- Offline
- Online
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