Pet Shampoo Industry Overview
The global Pet Shampoo Market was valued at USD 4.23 billion in 2023. Projections indicate a compound annual growth rate (CAGR) of 5.7% from 2024 to 2030. This expansion is largely fueled by a growing pet population and increased awareness among pet owners about the importance of proper hygiene for their companions. A March 2023 report by the American Pet Products Association (APPA) highlighted that approximately 66% of all American households, or 86.9 million households, own a pet.
Detailed Segmentation:
- Animal Insights
The cat segment is projected to grow at a CAGR of 5.2% over the forecast period. The increasing availability of shampoos specially formulated for cats and the increasing acceptance of cats as companion animals is favoring the market growth. Cats are increasingly becoming popular as companion animals, contributing to the rise in cat ownership. For instance, according to the RSPCA Australia, there were approximately 28.7 Billion pets in 2022, of which cats (33%) accounted for the second highest pet population after dogs (48%).
- Distribution Channel Insights
The sales of pet shampoo through online channel is projected to grow at a CAGR of 6.6% from 2024 to 2030. Online platforms offer pet owners the convenience of shopping from the comfort of their homes, with 24/7 accessibility and the option to compare prices and read reviews before making a purchase. Additionally, the availability of specialized pet care products and the ability to cater to specific pet needs, such as sensitive skin or allergies, contribute to the popularity of online channels for pet shampoo sales. In January 2024, The Wires launched its B2B2C platform PawWire at the 2024 Consumer Electronics Show Showstoppers media event in Las Vegas, U.S. This platform offers a range of pet products such as toys, training, grooming, and other products, including shampoos.
- Application Insights
The household segment is estimated to grow at a CAGR of 6.4% from 2024 to 2030. The adoption of pet shampoo for household application is driven by the increasing awareness of pet hygiene and health among pet owners, who prioritize keeping their furry companions clean and comfortable within the home environment. Additionally, the desire to minimize pet-related odors, reduce allergens, and maintain a clean living space for both pets and their owners further incentivizes the use of pet shampoo as a convenient and effective solution for regular grooming and hygiene routines.
- Regional Insights
Asia Pacific pet shampoo market is projected to grow at a CAGR of 8.1% from 2024 to 2030. The trend of organic and natural products has also reached the pet care industry. Many pet owners in the region are now looking for pet shampoos that are made from natural and organic ingredients, free from harsh chemicals and artificial fragrances. For instance, the Himalaya Erina-EP Shampoo by Himalaya Wellness Company is gaining popularity in India. This shampoo is specifically formulated for dogs and contains natural ingredients such as neem and eucalyptus, which help in maintaining a healthy coat and skin for cats, dogs, and other pet animals.
Gather more insights about the market drivers, restraints, and growth of the Pet Shampoo Market
Key Companies & Market Share Insights
The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets.
Key Pet Shampoo Companies:
The following are the leading companies in the pet shampoo market. These companies collectively hold the largest market share and dictate industry trends.
- GroomersChoice.com
- SynergyLabs
- Compana (Vet’s Best)
- Himalaya Wellness Company
- Petco Animal Supplies, Inc.
- LOGIC PRODUCT GROUP LLC
- Wahl Clipper Corporation
- 4-Legger
- Earthwhile Endeavors, Inc.
- WildWash
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Recent Developments
- In June 2023, Earthwhile Endeavors, Inc. announced the launch of a Shea Butter Shampoo. This shampoo is specially formulated for dander care and moisture repair in cats and dogs of all breeds, especially those with sensitive, allergy-prone, and dry skin.
- In April 2023, Petco Animal Supplies, Inc. announced the launch of Clean Grooming initiatives, which include clean grooming and services for pets across the 1,350 Petco care centers, the company’s website, and the app. The primary products used in grooming services include shampoos, balms, and conditioners.
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