Eye Tracking Industry Overview
The global eye tracking market size was valued at USD 638.8 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 33.4% from 2022 to 2030. The increasing use of smart sensors for process control and decision making and the rising demand for contactless biometrics coupled with the growing adoption of Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in consumer electronics & other commercial applications areas are expected to drive the market growth significantly. The industry has been gaining prominence due to the increasing adoption of the vision capturing technology in commercial spaces, particularly in industries and sectors including retail, healthcare, research, automotive, consumer electronics, government & defense, and security & surveillance.
The optical tracking system, also known as the video-based eye-tracker is the most popular type of vision capturing system among users. It leverages trackers to continuously record the sight movement and the position of the individual being tracked. Eye-tracking technologies are widely used for market research, web marketing, and analyzing advertisements in print and digital media. For instance, in June 2021, Tobii Pro launched Sticky, an online self-service platform used for advertising researchers and marketing that combines emotion recognition and webcam eye tracking with online survey questions that make advanced quantitative research simple.
Gather more insights about the market drivers, restraints, and growth of the Global Eye Tracking Market
A significant growth driver for the market is the increasing demand for contactless biometrics. The biometric system is used mainly for security purposes in prison management systems and the defense sector. Defense organizations and police departments deploy iris biometric scanners to identify individuals to tighten their security arrangements. For instance, the Maine Department of Corrections in Washington, D.C., has implemented iris scanning technology, a contactless technology that is much faster than fingerprint scanning technology. The technology is being used to track the jail inmates, authenticate their identity before granting entry into restricted premises, and verify the identity of visitors.
However, vision capturing is a relatively new technology. Hence, there are only a few established players offering integrated vision-capturing solutions. These players focus on striking strategic partnerships, mergers & acquisitions, and expanding their R&D activities. For instance, in January 2017, EyeTech Digital Systems, Inc. partnered with Quantum Rehab to introduce vision-controlled wheelchairs, which would be helpful for individuals who are unable to use the hand control system. The vision tracker technology is mounted directly onto the tablet or desktop that is further integrated within the wheelchair to allow the user to control the wheelchair-using vision movements.
There is an increased demand for Assistive communicators, such as Gaze interaction technology, which improves people’s lives with disabilities. This device is a computer access approach that allows people with disabilities to navigate and control a computer with their eyes; all the functions like activating, selecting, and scrolling can be done through the eyes. For instance, Tobii launched Tobii Dynavox, which provides speech generating devices, communication apps, eye gaze, and eye tracker enable devices based on Augmentative and Alternative Communication (AAC) for people with disabilities.
The application of eye-tracking technology in VR & ARis increasing with the development of AI in gaming sectors. The market players focus on partnerships, mergers, and acquisitions to expand their R&D activities. For instance, in March 2022, Tobii collaborated with Ready Player (an avatar platform that allows consumers to make a 3D avatar in many apps and games) and LIV (a game streaming company that enables creators to broadcast themselves live from inside VR) to create avatars more authentic and expressive in the Metaverse.
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Eye Tracking Industry Segmentation
Grand View Research has segmented the global eye tracking market on the basis of type, component, location, application, and region:
Eye Tracking Type Outlook (Revenue, USD Million, 2017 - 2030)
- Eye Attached Tracking
- Optical Tracking
- Electrooculography
Eye Tracking Component Outlook (Revenue, USD Million, 2017 - 2030)
- Hardware
- Software
Eye Tracking Location Outlook (Revenue, USD Million, 2017 - 2030)
- Remote
- Mobile
Eye Tracking Application Outlook (Revenue, USD Million, 2017 - 2030)
- Healthcare
- Retail
- Research
- Automotive
- Consumer Electronics
- Others
Eye Tracking Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Latin America
- MEA (Middle East & Africa)
Market Share Insights:
April 2021: Tobii collaborated with NVIDIA to enhance VR image quality in VRSS2. After the integration, the company launched the HP Reverb G2 omnicept edition of HP’s VR headset, and the headset has both Tobii Eye Tracking and NVIDIA VRSS 2.
May 2017: Tobii Pro, the research wing of Tobii AB, acquired Sticky, a company offering a cloud-based solution that enables large-scale market research studies using webcam vision capturing.
Key Companies profiled:
Some prominent players in the global Eye Tracking Industry include
- Tobii AB
- SR Research Ltd.
- iMotions A/S
- Gazepoint Research Inc.
- EyeTech Digital Systems, Inc.
- EyeTracking, Inc.
- Mirametrix Inc.
- Seeing Machines Ltd.
- Smart Eye AB
- LC Technologies, Inc.
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