Influencer Marketing Platform Industry Overview
The global influencer marketing platform market size was valued at USD 10.39 billion in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 33.4% from 2022 to 2030. This can be credited to the shifting inclination of brands from traditional celebrities to online influencers to endorse their products. The term influencer marketing is gradually becoming an indispensable part of the mainstream branding strategies across organizations. It is an amalgamation of conventional celebrity endorsements and content-driven marketing strategies.
The increased application of the internet for advertisements has significantly transformed the business models of various companies and has provided marketers with new means to reach target audiences. Such promotional activities allow marketers to provide personalized advertisements, enhancing the customer experience. Social media platforms, including Instagram, Meta (Facebook), Pinterest, and YouTube, have gained massive traction for such marketing purposes. These new ways of branding and promotion are expected to enhance the influencer marketing platform market outlook in the subsequent years.
Gather more insights about the market drivers, restraints, and growth of the Global Influencer Marketing Platform Market
The influencer marketing platforms gained immense popularity during the COVID-19 pandemic. The government-mandated lockdown restrictions forced the production houses and advertisement agencies to halt the scheduled advertisement shootings, urging the companies to resort to alternate promotion methods. The increased social media usage during the lockdown also encouraged the adoption of influencer marketing. This trend is expected to continue even after the pandemic.
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Influencer Marketing Platform Industry Segmentation
Grand View Research has segmented the global influencer marketing platform market based on application, organization size, end-use, and region:
Influencer Marketing Platform Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Campaign Management
- Search & Discovery
- Analytics & Reporting
- Influencer Management
Influencer Marketing Platform Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)
- Large Enterprises
- SMEs
Influencer Marketing Platform End-use Outlook (Revenue, USD Billion, 2018 - 2030)
- Food & Entertainment
- Sports & Fitness
- Travel & Holiday
- Fashion & Lifestyle
- Others
Influencer Marketing Platform Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
- Europe
- Asia Pacific
- South America
- MEA (Middle East & Africa)
Market Share Insights:
June 2021: Marriott International, Inc. incorporated the services of Upfluence Inc. to enhance their influencer discovery, marketing, and tracking of their global campaign.
Key Companies profiled:
Some prominent players in the global Influencer Marketing Platform Industry include
- Upfluence Inc.
- Speakr Inc.
- AspireIQ
- Grapevine Logic Inc.
- Mavrck
- Klear
- NeoReach
- Traackr Inc.
- Webfluential
- Hypetap Pty Ltd.
Order a free sample PDF of the Influencer Marketing Platform Market Intelligence Study, published by Grand View Research.
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