Foot Mask Industry Overview
The global foot mask market size was valued at USD 445.5 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2021 to 2028. The growth of the global market is mainly driven by a rise in the popularity of self-care regimes coupled with the increasing demand for wellness and foot care products. On the other hand, the demand for products was low in several sectors owing to factors, such as supply chain disruptions and a drop in revenue for several businesses. In addition, temporary closures of beauty stores and a decrease in the sales of beauty products affected the market to some extent.
However, high product demand as a result of increased awareness about following a skincare routine and self-care regimes will support the growth of the market. Companies in the global market are increasing their production capabilities and expanding their product portfolios by providing sanitizing products to consumers. The increased importance of handwashing and the need for a hygienic routine as a result of the COVID-19 pandemic have also had a positive impact on the growth of this market. The global market is categorized by several multinational players, such as Johnson & Johnson, Adwin Korea Corp., Baby Foot, and Sephora USA, Inc.
Gather more insights about the market drivers, restraints, and growth of the Global Foot Mask Market
The pandemic has increased consumer engagement through the use of social media and beauty retail channels. The rising demand for body wash, masks, and other exfoliation products has compelled companies to launch DIY skincare kits and subscription boxes. In addition, the pandemic has resulted in an increased demand for products, such as foot creams & masks and hand creams.
However, a rise in consumer interaction in e-commerce channels has stabilized the demand for the skincare industry. The skincare industry is showcasing decent sales owing to the rise in online sales. The pandemic has shifted consumers’ preference towards personal care products. The pandemic has forced companies to shift their presence digitally owing to change in shopping patterns.
Trends, such as DIY kits, self-care/skincare regimes, and the influence of social media channels are increasing the sales in the skincare category. Key players in the industry, such as Baby Foot and Sephora, are expanding by collaborating with social media channels and providing subscription offers for foot products. Such factors are likely to contribute to future growth in online sales.
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Foot Mask Industry Segmentation
Grand View Research has segmented the global foot mask market based on product, distribution channel, and region:
Foot Mask Product Outlook (Revenue, USD Million, 2016 - 2028)
- Exfoliation
- Whitening & Moisturizing
Foot Mask Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
- Online
- Offline
Foot Mask Regional Outlook (Revenue, USD Million, 2016 - 2028)
- North America
- Europe
- Asia Pacific
- Central & South America
- MEA (Middle East & Africa)
Market Share Insights:
June 2020: Sephora USA, Inc. collaborated with Instagram to launch its digital store on the social media channel.
Key Companies profiled:
Some prominent players in the global Foot Mask Industry include
- Baby Foot
- Barefoot Scientist
- Sephora USA, Inc.
- Rare Beauty Brands, Inc.
- UltaBeauty, Inc.
- Johnson & Johnson
- Earth Therapeutics
- TONYMOLY
- Karuna Skin LLC
- ADWIN
Order a free sample PDF of the Foot Mask Market Intelligence Study, published by Grand View Research.
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