Men’s Personal Care Industry Overview
The global men’s personal care market size was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030. The growing demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels by men is expected to positively impact the market. Moreover, the flourishing e-commerce sector is anticipated to boost market growth further. The COVID-19 pandemic is likely to slow down the growth of the market in the near term. Since most of the brick-and-mortar stores were shut down for many weeks, there was the rising popularity of home remedies for skincare among consumers. Since many consumers could not have access to products of their choice, these home remedies comprising all-natural household ingredients gained popularity.
Personalized products have been gaining traction among consumers in the U.S. According to the survey by L.E.K. in the U.S. in 2021, 26.0% of all men purchase their personal care products instead of having a significant other or family member do it for them. With growing consumer inclination for specific grooming products is expected to witness significant demand over the forecast period. Increasing investments in the research and development of products, coupled with the rising trend of natural ingredient-based products, have encouraged manufacturers to launch new products. For instance, in May 2020, Bulldog Skincare, a well-established men’s grooming products manufacturer in the U.K., has launched a sustainable bamboo-made razor for sensitive skin.
Gather more insights about the market drivers, restraints, and growth of the Global Men’s Personal Care market
There has been escalating demand for products performing numerous functions along with their traditional ones, such as shaving creams or lotions that have a moisturizing effect, and moisturizers with sun protection. This is likely to contribute to the growth of the men’s personal care products market during the forecast period. For instance, Dr. Rashel Active Energy All in One face cream can be used for aftershave, sunscreen, and moisturizer. The rising disregard of gender binaries among Generation Z consumers is one of the major growth opportunities offered by the market. With increasing awareness among men regarding personal grooming products, men are now more than willing to indulge in personal grooming as a part of self-care. For new brands entering the market, introducing more male models as part of the photoshoot for unisex products is proving to be beneficial.
Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. The established players in the beauty and cosmetics market have been taking advantage of these influencers and launching innovative products specifically designed for men. For instance, in April 2021, Caldera + Lab announced the launch of two products – cleanser and moisturizer.
Browse through Grand View Research's Beauty & Personal Care Industry Research Reports
Skin Care Products Market - The global skin care products market size was valued at USD 130.50 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2030.
Men’s Grooming Products Market - The global men’s grooming products market was valued at USD 202.6 billion in 2022 and is projected to expand at a CAGR of 8.0% from 2023 to 2030.
Men’s Personal Care Market Segmentation
Grand View Research has segmented the global men’s personal care market on the basis of product, distribution channel, and region:
Men’s Personal Care Product Outlook (Revenue, USD Million, 2017 - 2030)
- Skin Care
- Hair Care
- Personal Grooming
Men’s Personal Care Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- Hypermarkets & Supermarkets
- Pharmacy &Drugstores
- E-commerce
- Others
Men’s Personal Care Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Market Share Insights
October 2021: Vedix, a customized ayurvedic beauty brand in India, announced the entry into the men’s skincare category with men grooming range of products such as face wash, moisturizer, and overnight serum.
March 2021: Procter & Gamble brand, Gillette launched the first razor Gillette SkinGuard Sensitive designed especially for men with sensitive skin to the luxurious GilletteLabs Heated Razor collection.
Key Companies profiled:
Some of the prominent players in the men’s personal care market include:
- Procter & Gamble
- Reckitt Benckiser
- Unilever
- L’Oréal
- Beiersdorf AG
- Johnson & Johnson
- Coty Inc.
- Estee Lauder Companies, Inc.
- Edgewell Personal Care Company
- Kao Corporation
Order a free sample PDF of the Men's Personal Care Market Intelligence Study, published by Grand View Research.
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